Webbiquity SMM

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11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on Reddit. And see myth #1 above. Not really. Share this on LinkedIn.

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2011 B2B Marketing Trends

Webbiquity SMM

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Reddit. Share this on del.icio.us.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. There’s no cost to get started. And links are a critical part of rising in the search engine rankings. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. The cost of maintaining large news and content producing/gathering staffs is becoming more difficult to justify and monetize. Share this on Reddit. Subscribe to the comments for this post?

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Share this on Reddit. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

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Social Media Success Starts with Listening

Webbiquity SMM

. “I’m from XYZ Corp, and we sell blah blah&# isn’t interesting, but “I’m from XYZ Corp, and we’ve got some ideas for simplifying network security and reducing costs&# is. Share this on Reddit. Social media marketing is about earning your audience’s attention. Share this on del.icio.us.

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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media. Share this on Reddit. Share this on del.icio.us. Post this on Diigo.

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