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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time.

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Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

Im sure there are very precise definitions of these terms somewhere, but -- as a working proxy -- Id describe a "knowledge worker" as someone who primarily thinks, interacts, communicates, creates and organizes for a living -- and a "transactional worker" as one who primarily deals with predictable and routine workflows and processes. -

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# The blog is primarily managed by Stacey, who humanizes the process with an emotional and occasionally humorous tone.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Also, $0.30

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As Charlene Li said recently, social media trades media cost for labor cost. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. Social Media is Inexpensive False. Social Media is Fast False. .&#

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! That’s gotta be more luck than skill no?

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