Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

However, statistics show that such use of social media is still not widely utilized by most companies. Let social media promote your corporate social responsibility – [link] [link] Jam Morgan I enjoyed reading the post. Its really very helpful for one providing social media marketing services. Thanks for sharing.

CSR 137

CSR Social Media Strategy Consultant 137

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JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Im Jay Baer.

Social Media 134

Social Media Strategy Metrics Organization 134

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MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 137

FAQ Content Consultant Social Media 137

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MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. As Jay Baer recently [.]

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 115

Social Media Strategy Travel Team 115

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APRIL 1, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. not just party or vacation photos) to my Page. Im Jay Baer.

Social Media 120

Social Media Content Analysis Sports 120

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JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).

Social Media 147

Social Media Strategy Influencer Social CRM 147

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SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. But at the end of the day, it’s a time and cost expense that is meant to generate business. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Questions 160

Questions Social Media Consultant Education 160

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SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. Tickets are going fast , Social Media Success Summit. 297 gets you 24 killer social media Webinars. Im Jay Baer.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Radian6 Strategy SM2 155

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AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Pricing is quite reasonable for RowFeeder. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

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SEPTEMBER 1, 2010

Social media is being held to some sort of higher standard. The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason. Im Jay Baer.

Social Media 120

Social Media Consultant Social CRM eBook 120

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AUGUST 31, 2010

Now to just figure out how to monitor and measure the ROI of that. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. And yes – social media should offer the email newsletter. Huge area of focus for us at Biz360.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective. Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JUNE 15, 2010

Total cost? As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. This is a social address book, and social CRM application at each extreme. disconnect your internet.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

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MARCH 9, 2010

So we get a lot more ROI for them on forums specific to those enthusiast niches. link] Beth_Carroll Are You Taking Social Media Shortcuts? link] [link] DoughPizzeria RT @cubanalaf: RT @jaybaer: Are You Taking Social Media Shortcuts? In social media the waste is in man hours rather than media dollars. Good stuff, as usual.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JULY 8, 2010

link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. However, there is no doubt that it will be better to adopt email marketing and social media together.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

FEBRUARY 9, 2010

It's not that because of social media, trust has gone down. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. I now trust a few of my friends more than ever, but I don't confuse my friends with my Facebook friends.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 3, 2010

Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I can carry my persona across multiple sites and that persona ties back to a social network site. I decided to jump the social media band wagon a couple years ago. Though it’s a bit old school, LiveJournal).

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I can carry my persona across multiple sites and that persona ties back to a social network site. I decided to jump the social media band wagon a couple years ago. Though it’s a bit old school, LiveJournal).

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. You certainly covered some great reasons to that point. link] Tink Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

MARCH 2, 2010

There has been much talk about how companies need to extract ROI from social engagement, but few products in the market have had the capabilities to help companies attain that goal. It's essential that ROI is an integral part of that process. can i have my time back for reading the fourth? Im Jay Baer.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

AUGUST 25, 2010

What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

SEPTEMBER 20, 2010

Noemi Pollack blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Not bad considering the haircut only costs $15.00. Yet another testimonial for them.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 2, 2010

Hence, the ROI of social media. Baer recently wrote a great post “11 reasons I’m a social media addict&# – I agree on all eleven but I think he may have left out the most important – sharing [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It’s hard. Really hard.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

APRIL 27, 2010

And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been). Im Jay Baer.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Result: A new market discovered. But the challenge isn’t to do these things. I see testimonials, etc.

Social Media 119

Social Media Strategy Mobile Consultant 119