Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. August 14, 2010 8:37 PM dickiearmour said.

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Social Media How To ROI Reputation 93

Josh S Peters

AUGUST 25, 2009

5 /PRNewswire-FirstCall/ — OfficeMax Incorporated (NYSE: OMX), a leader in office products and services, has released new Penny Pranks videos in support of its “Back To School for Pennies&# program, featuring a different assortment of school supplies for the cost of just one penny during each week of the back-to-school season.

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Social Media Case Study Press Release Lijit 100

Freelance Social Media

FEBRUARY 16, 2009

In booming times the company was able to grow using both the organic traffic (which they had solidified through very good SEO practices) and also the aforementioned PPC traffic which cost the company a sizable amount. The company hired staff to deal with the new volume of sales and everything was good.

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Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

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Social Media Strategy Statistics Metrics 117

Josh S Peters

NOVEMBER 3, 2009

You should also know which keywords have the best conversion and which ones are costing you the most per click. If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you.

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Twitter Case Study Lijit eBook 100

Josh S Peters

NOVEMBER 5, 2009

What matter is they didn’t communicate and it’s costing them. Whether it was Toyota not communicating with the artists or Toyota not communicating with their agency to make sure it was done right doesn’t matter at this point. Bottom line there is no excuse for what happened.

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Flickr eBook Lijit Sites 100

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

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Social Media Strategy Marketing Reputation 153

The Way of the Web

JANUARY 12, 2010

If you look at the cost of customer service against one odd sale, the Guru is right. link] eaon pritchard what's even worse is when customer service is outsourced, theres no business school ROI calculable so this makes some perverse sense to some.

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Convince & Convert

MAY 12, 2010

Will you embrace Twitter if I can show you ROI? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Why are you being soooo stubborn? And that’s just it.

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Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Can those results be tied back directly to sales, and therefore ROI? When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it?

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Social Media Strategy Consultant Web 2.0 149

The Way of the Web

FEBRUARY 18, 2010

It also means that blog outreach suddenly carries a direct financial cost about resources and some freebies – something which can draw attention to the ROI and conversion rates.

Blogger 31

Blogger Marketing Creative Commons Blogosphere 31

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software? Im Jay Baer.

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Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Convince & Convert

JUNE 17, 2010

But at what cost? Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I look at it a little differently. If you spent all day, every day on Twitter you could certainly amass quite a following. Im Jay Baer.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). With the low/no cost of entry, it does cost time – your time. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. Im Jay Baer.

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Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. Its really very helpful for one providing social media marketing services.

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CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

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Marketing SEO Journal Engineering 265

Josh S Peters

JUNE 21, 2010

It’s an extreme illustration of a sketchy practice to be avoided at all costs. This Twitter profile has accumulated over 800 followers, but has yet to provide a single update in any way related to its stated content (coupons for Utah). And does it work? Judging by the last post over six months ago, it doesn’t look to be worthwhile.

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Social Media Case Study Lijit eBook 159

Convince & Convert

AUGUST 19, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] 30 Thursday (well, just 15) « Musings on Marketing and other Morsels [.] Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer.

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Social Media Strategy Tourism Social CRM 140

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. ROI… Reply Itamar Kestenbaum March 23, 2010 at 3:23 am Yes – it is a 12.5% Make sense?&# If $200 is spent to make $225.

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Communities Twitter Web 2.0 ROI 237

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

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FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. If we sell out we might make money but the cost is way to high. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca PS – hope you’re feeling better now!

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Reputation Chemicals Issues Consultant 125

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. As Jay Baer recently [.] Im Jay Baer.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. And of course, how many followers will become customers. Im Jay Baer.

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Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 1, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. not just party or vacation photos) to my Page. And I do have a lot of photos from Flickr on my blog, so there’s that. Anyway, thanks for the post. Im Jay Baer.

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Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Strategy Radian6 SM2 155

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird. Im Jay Baer.

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Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 1, 2010

The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Consultant Social CRM eBook 120

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? There’s a cost to this, though. I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Facebook How To Marketing URL 279

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

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Social Media Strategy Consultant Newsletter 119

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. Please note that Jay’s post only covers a snapshot of the findings. Please note that Jay’s post only covers a snapshot of the findings. link] Removing the Blindfold that Prevents True Engagement amd Measurement | Brian Solis [.] Im Jay Baer.

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Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. RT @jaybaer: You’re Invited to the Socialpalooza [link] (best Webinar series of the year) [link] Sarah Hartshorn You’re Invited to the Socialpalooza.

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Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post? Im Jay Baer.

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MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 31, 2010

Now to just figure out how to monitor and measure the ROI of that. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. This increases interactivity, learning, retention and is a better than face-to-face learning or conversations. link] Wow, that’s powerful. Im Jay Baer.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). link] #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. [link] RT @jaybaer [link] Kabbage RT @marketingveep: 80% of #brand chatter is created by 16% of people. How can you find them? Appreciate that, thanks!

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Pricing is quite reasonable for RowFeeder. Im Jay Baer.

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Social Media Strategy Analysis Reputation 119