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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

ROI 114
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5 metrics to track on Twitter

Akamai Marketing

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229
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MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

We continued our conversation on social media and ROI. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: don bartholomew , margaret brady , PR measurement , social media ROI | Comments (2) Site settings comment help? Many new people joined (yay!), pts Settings. Read All About It!

Postrank 150
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Top SocialFish posts of 2010

SocialFish

Here’s to more great conversations to come in 2011! As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) Social Media ROI for Associations.

Postrank 170