Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. There are five main approaches to using Facebook for businesses.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Cutright Thanks for the post Jay. Have a great weekend!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Great question.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 26, 2010

(photo by Nieve44 ) More from Convince and Convert The Conflicting Faces of Social Media The Wisdom of Social Media X-Rays The Future of Email Marketing – Think Holistically, Send Individually Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The True Meaning of Social Media (Danny Brown) (..)

SEO 115

SEO Social Media Consultant Social CRM 115

Keyhole.co

NOVEMBER 30, 2022

Competitor analytics tool for social media: Keyhole deep-dives into competitors’ campaigns and content strategies to find your own opportunities. This allows you to benchmark against competitors’ social media metrics. Competitive analytics: This is a powerful competitor analytics tool for building your social media strategy.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

OCTOBER 19, 2022

Shareable dashboard – The live and shareable dashboard makes it easy to share the latest reports with your team in seconds Competitor analytics tool for social media – Keyhole deep-dives into competitors’ campaigns and content strategies to find your own opportunities. Image Source. When to use the tool. Key features.

Analytics 52

Analytics Social Media Tools Price 52

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Social CRM. Social CRM. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools also allow you to track customers and leads from your social content all the way through to a purchase or other conversion. Benefits of social media analytics tools. Set clear performance benchmarks based on a unified view of all your social posts. How to create a social media report.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? Thanks for bringing that into the conversation.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. Just like websites.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

AUGUST 18, 2010

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Its great to see this conversation so relevant active! Thanks for the kind words. Means a lot to me. Thanks, Jay!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

AUGUST 26, 2010

Conversation Driver Analysis – Examination of words, phrases, themes Location Analysis – Where conversations about you are occurring in the “real&# world People Analysis – Who’s talking about you? or engaged in brand reputation management, often on a weekly basis.

Social Media 120

Social Media Strategy Analysis Reputation 120

agora pulse

APRIL 7, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Publishing: With Sprout Social, you can queue posts to simplify your scheduling process.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

APRIL 15, 2010

And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Thanks for the Radian6 mention.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 1, 2010

I’d love to see an ebook on “social media conversations and realities&#. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? link] jaybaer Really good idea Brian.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Please Help Me Support Make-A-Wish Foundation Would You Try It With a Fox?

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. In either event, your job in this circumstance is to create conversation.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The only people who seem to take up the feed now are those tweeps making conversations– almost like a Twitter party without branding it as such. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: ” — MarketingLand.

Tools 203

Tools Sample Samples Marketing 203

Sprout Social

DECEMBER 20, 2022

Key features: Content Creation & Management: Schedule up to 350 posts and campaigns with a content calendar that spans all your social media networks. Conversation Management: Get messages from all your social media networks in a Smart Inbox and reply from one platform. Who is this for?

Social Media 91

Social Media Tools Sentiment Small Business 91

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Your post definitely made me think and this is a passion point for me, so thanks for that.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 20, 2010

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. You certainly covered some great reasons to that point. link] [link] Dennis Baker Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167