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Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about. It's not as simple as posting a meme on Facebook accompanied by an opinionated rant and hoping you can sway your friends to vote for the candidate of your choice.

Brands 78
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Why it’s time to break up with your biannual brand survey

Sprout Social

Some even made memes. Even now, an online conversation could impact how people will perceive your brand for months to come. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics. I feel you @SlackHQ.

Survey 88
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. 3 reasons to include social teams in multichannel campaign planning.

Campaign 138
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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. So, why bother?

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Our conversion rates on free offers on all of our landing pages are at minimum 65% to 85%+. Take a listen to the 254th episode of Social Zoom Factor to dive in deeper to the topic of digital and social media engagement to discover and determine how you should be leveraging engagement as a metric to improve your online marketing results. .

Metrics 60
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The complete guide to social media and the beauty industry

Sprout Social

That’s exactly why text overlay posts, memes and inspirational quotes are peppered throughout so many beauty feeds. Be sure to TAG us in your favorite memes, gorgeous! Beauty industry social media marketing trends and must-do’s. This ultimately results in more organic advertising and an increase in conversions.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Our conversion rates on free offers on all of our landing pages are at minimum 65% to 85%+. Take a listen to the 254th episode of Social Zoom Factor to dive in deeper to the topic of digital and social media engagement to discover and determine how you should be leveraging engagement as a metric to improve your online marketing results. .

Metrics 60