Waxing UnLyrical

DECEMBER 23, 2010

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. It’s bringing more practitioners – as well as business people – particularly Millenials, into the measurement conversation. pts Settings.

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 23, 2010

In 2010, blogs and bloggers are truly influencers. Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. Very simple: out of 100 paid for posts, you will get 100 positive reviews. Do we really want that? What do you think?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Mainstream media reacted, by and large, with a yawn. Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 23, 2011

5 influence traps you must avoid , by Valeria Maltoni. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Why: OK, perhaps not uber-long (887 words). Why: 984 words.

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. The question was: what is the importance of lists (specifically in social media), and how does one get on them? Yes, really! Sometimes these are more obvious; sometimes they’re not.

List 161

List Class How To Comments 161

Waxing UnLyrical

JANUARY 7, 2011

. “Instead, you tried to flatter me when I wanted to make sure I would provide value [which I did, I wanted to make sure it would be useful to a bunch of health care suits] by saying, and I quote from your earlier email, ‘my sense just from seeing all your activity in all the social media forums is that you would have a lot to offer!!’

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media? pts Settings.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? And that was it. So what’s new about you ?

Class 279

Class Press Release Flickr Comments 279

Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Social Media / Social Networking.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Kikolani

JULY 23, 2010

How not to win friends and influence people – a big no-no on Facebook. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Social Media / Social Networking. Infographics. Linktoberfest!

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Far too many organizations are starting to reduce people to numbers in their quest to reach “influencers.&# Influence is not a number.

Influencer 276

Influencer Klout Postrank Technorati 276

Convince & Convert

MAY 22, 2012

I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. We don’t immediately know where social media sits in our conversion funnel – top funnel or bottom funnel?

Metrics 151

Metrics Analytics Report Google 151