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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

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Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. In a statement , Facebook later called this “an experiment.”

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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. .” Facebook sees person-to-person interaction as the “core” Facebook experience.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

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The 4 Social Networks I Use Most

Ari Herzog

I started 2014 with a mission to use social networks without rules. On Facebook and LinkedIn, I wrote that I needed a pre-existing relationship to connect. Whether meeting for coffee, talking over a meal, or the digital equivalent of having a Skype conversation, I needed a mutual bind to be friends on those sites.

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Facebook and hashtags: at long last

Sherrilynne Starkie

A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Or conversely, to keep their names out of the news.

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