Firebelly

JANUARY 19, 2012

Businesses are rushing into social spaces – with Facebook being among their top interests. Facebook is massive. According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands to have a presence on Facebook. They think Facebook is for kids.

comScore 172

comScore Facebook Marketing Organization 172

Firebelly

JANUARY 24, 2012

The main reason people get on Facebook is to engage with friends and family, not brands. So, it’s important to relate to your audience and spark conversation by inadvertently getting them to engage. Asking these types of questions will resonate with people and prompt them to respond and converse with your brand.

Questions 167

Questions Tips Facebook Travel 167

Firebelly

APRIL 11, 2016

Mobile users spend 30 minutes a day on Facebook. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. Read on to find out why this matters for your brand. That’s the conclusion from this Statista chart.

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Social Networking Brands Facebook Mobile 100

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.

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Conversation Paid Search SMS Class 100

Firebelly

AUGUST 3, 2010

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

FEBRUARY 14, 2012

In Facebook Page Management Tip #3: Asking Probing Questions , I discussed that people are on Facebook to engage with friends and family, not brands. But, you can inadvertently spark conversation with your fans if you relate to them. It’s about building relationships and conversations with real people, not a brand.

Tips 167

Tips Facebook Conversation Questions 167

Firebelly

JANUARY 31, 2012

You want a successful Facebook Page for your brand (a successful Page really depends on your goals, but that’s another post for another time). From here, you have the opportunity to test different content and adjust your voice to see what really drives community and conversation. Different perspectives. Fans want to be heard.

Tips 188

Tips Facebook Questions Communities 188

Firebelly

JUNE 2, 2011

People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. How has the conversation changed? Can you become a part of their lives on Facebook? Your community has grown significantly. Here are a few points to now ponder: 1.

Communities 194

Communities Questions Facebook Conversation 194

Firebelly

JULY 6, 2012

While ‘Facebook’ itself has become a verb (e.g. “Go Go Facebook him and find out who he is.”), the conversation focused primarily on Facebook Actions – a way of interacting with apps, content and brands (and getting their data into Timelines) that goes beyond the traditional ‘Like.’

Facebook 170

Facebook Conference Examples News 170

Firebelly

FEBRUARY 16, 2011

Adding a custom tab to your Facebook Page can be an effective way to help your Page stand out from the crowd, promote exclusive “fan-only&# deals, showcase a new product or simply welcome new visitors with a branded splash page. Note : Starting March 11, you will no longer be able to create new Static FBML tabs for your Facebook page.

Tips 197

Tips Facebook Discount Applications 197

Firebelly

MAY 27, 2010

| Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Firebelly

MAY 17, 2011

Well, sometimes it isn’t all puppy dogs and ice cream on Facebook. What really sucks though is when we get negative posts to the company wall on Facebook. Try to move the conversation offline if you can, but, regardless, keep responding until it’s all fixed. Of course, we have residents that are NOT happy.

Facebook 170

Facebook Issues Course Communities 170

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social.

Facebook 160

Facebook Paid Search SMS Syndication 160

Firebelly

AUGUST 15, 2012

Top fans can help in the development of the community and the conversation overall. There are many applications that can generate this data, but it’s all about what you do with it. Like any relationship it’s all about give and take, and of course, love.

Facebook 174

Facebook Applications Communities Course 174

Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

YouTube 133

YouTube Facebook Paid Search Foursquare 133

Firebelly

JANUARY 22, 2018

Be resourceful with your content strategy Content intelligence takes the guesswork and the intense legwork out of analyzing your top content across awareness, engagement and conversion – as well as against your competitors. YouTube has the best conversion rate of any social channel.

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

MARCH 11, 2010

People are on Facebook to primarily interact with their family and friends - not your brand. Use Facebook Insights to monitor and measure how people are responding to your content. I think the Walgreens Facebook Page does a fantastic job of this. Do more of what people are responding to! Am I misinterpreting the rules?

Facebook 132

Facebook Paid Search Discount SMS 132

Firebelly

MARCH 3, 2010

Facebook For Business View more presentations from Firebelly Marketing. Not that others were less noteworthy, but that this presentation armed people with some serious Facebook ammunition. Below is the edited slide deck from my presentation. Slideshow URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Facebook Paid Search SMS 100

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. What do you think? 

Campaign 140

Campaign Facebook Paid Search SMS 140

Firebelly

JULY 23, 2010

Digitalia | Indianapolis Social Media Marketing « How One Unhappy Customer Multiplies Across Social Media | Main | Social Media News: Top 5 Stories of the Week » July 23, 2010 Jakes Take: Facebook Hits The Big 5-0-0 This week, Facebook announced that it now has over 500million users. Your comment has not yet been posted.

Facebook 113

Facebook MySpace Paid Search SMS 113

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. And here it is.

Discount 111

Discount Facebook Paid Search SMS 111

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage. Chad Richards is the Social Program Manager at Firebelly Marketing.

Buy 100

Buy Facebook Paid Search SMS 100

Firebelly

FEBRUARY 4, 2010

71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Your comment has not yet been posted.

Facebook 103

Facebook MySpace Paid Search Survey 103

Firebelly

MAY 20, 2010

Facebook surprised, and upset, a lot of people yesterday when they announced that now only "Authenticated Pages" or Pages with over 10,000 fans can have a custom landing tab. If you're sending people to your Facebook Page from email or Twitter, link to the specific tab you want them to land on!

Facebook 123

Facebook Paid Search SMS Syndication 123

Firebelly

FEBRUARY 25, 2010

Hart "Show The Love" Facebook Sweepstakes Firebelly recently helped client J.C. This current sweepstakes is being run on Facebook via a page seamlessly built into a custom tab on the J.C Hart Apartment Communities Facebook Page. We look forward to launching a series of social marketing programs with J.C. Hart in 2010.

Facebook 103

Facebook Paid Search SMS Syndication 103

Firebelly

JUNE 15, 2010

Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com. Buy a frosty and Wendys will donate 50 cents to the Dave Thomas Foundation for Adoption. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

Foursquare 107

Foursquare Twitter Paid Search Facebook 107

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Can you really send grandma a printed newsletter of your Facebook updates? Then select profiles of your Facebook contacts who you want to include in the newsletter.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

OCTOBER 29, 2012

Facebook, Twitter abuzz with Sandy chatter, photos. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter.

Social Media 193

Social Media Crowdsourcing SMS Instagram 193

Firebelly

JANUARY 3, 2012

I am now almost three months into being a social media manager and I feel I’m finally in the right place at the right time because I believe in social business, I believe in conversation, and I believe in community. And I’m pleased to say – we’re not just a social media marketing firm, we are a social business.

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Project Marketing Social Media Management Collaboration 200

Firebelly

AUGUST 8, 2012

Publishing is the overall approach of content and conversation. That’s why publishing carries some pretty important expectations that everyone should know, whether they’re creators, curators, or just want to have conversations about these bigger ideas. But in the B2C world, it’s Twitter and Facebook.

Curation 194

Curation Publishing Content B2B 194

Firebelly

MAY 26, 2011

AF Expo , presented by AllFacebook , is an inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Firebelly’s Duncan Alney and Chad Richards will be participating in the following 2 sessions: Planning a Contest on Facebook? Fatal Mistakes and Hidden Success.

Case Study 154

Case Study Authentication Issues Communities 154

Firebelly

JUNE 6, 2011

8 must know tips on how to run a quality Facebook Page. By Lauren Fisher There’s lots of good advice out there for running a good Facebook Page and how you can build a long-term community. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.”

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Firebelly

JULY 2, 2012

Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Want To Really Engage With Facebook Fans? Marty Weintraub On Finding Your Facebook Marketing Demographic.

Conference 186

Conference Marketing Banking Analysis 186

Firebelly

JULY 18, 2011

By Neicole Crepeau Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. The problem is, most customers don’t want a conversation with a company or its representatives. How To Protect Your Brand From Facebook Bullies.

Social Media 174

Social Media Consultant Groups Groups 174

Firebelly

MARCH 6, 2012

You may find these people in your Facebook community, for example. But, you can build a community with conversation and engagement that will lead to advocates. .” At one time or another you will come across these people, offline and online. But, it’s a fact of life that they are everywhere.

Social Media 251

Social Media Communities Groups Groups 251

Firebelly

MAY 22, 2017

Be a part of the conversation and the conversation will come to you. Facebook has some great tips on advertising on Instagram. This doesn’t have to turn into a full time job, just dedicate a few minutes every morning to follow brand or people with similar interest, comment on relevant posts, like images. Ask them to.

Instagram 136

Instagram Engagement Tips Hashtag 136

Firebelly

JULY 22, 2010

| Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. The woman was surprised too. She turned and walked out the door.

Social Media 188

Social Media Paid Search SMS Syndication 188