Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

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JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

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Social Media Case Study Strategy Study 125

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

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SEO Social Media Consultant Social CRM 115

Techipedia: Tamar Weinberg

JUNE 23, 2010

By removing this account, and I’d imagine dozens of others, Facebook set an example, but four years later, name abuse is running rampant on the service. Still, it puts Facebook ahead of MySpace. Sadly enough, most people don’t know that their content is public; a wonderful example is seen below. Of course not.

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Facebook SEO Policies Groups 268

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

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CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares. Im Jay Baer.

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Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Myspace also. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Because tools will change. They always do.

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Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

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Social Media Content Analysis Sports 120

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so. That part is key.

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FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? We sure as hell don’t lack for information at this point.

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Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

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Brands Content Social Media Consultant 143

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves.

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Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil!

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Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 3, 2010

We are a good example of a media outsider coming in with some fresh thought and making a splash. I need to be better at identifying and implementing new and relevant strategies so that we are not just “doing a bunch of stuff they could do for themselves.&# I am reading your work voraciously and going thru last years posts as well.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. link] Janna Wemmer My parents were early influencers.

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Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. Pay attention to your statistics with regard to calls to actions. You see where I'm going here.

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Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Twitter Sucks at Converting Awareness to Usage Known by 87%, just 7% of Americans use Twitter.

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Social Media Statistics Strategy Research 159

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Its great to see this conversation so relevant active! link] Rebecca Shaffer PR firms are asking 8 questions about social media — and they’re all wrong!: What do you think? Thanks for the kind words.

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Questions Social Media Consultant Education 160

Convince & Convert

JUNE 22, 2010

In their efforts to avoid fads or invest resources into areas they do not understand, CEOs will operate from the mindset that if it remains untouched they or their organization is off the social media grid. That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

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Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23. I’m sure there’s patterns I’ve missed.

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

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Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Are Gardening Forums social media? One way they do it is to have regional sub forums.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

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Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. This is a social address book, and social CRM application at each extreme. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J.

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Social Media ScoutLabs Company Consultant 153

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. You’re done with the success metrics conversation. And it’s about behavior that leads to dollars.

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Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 1, 2010

Seems like the same arguement being used against social media. It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Failure may happen. We must be persistent. Thanks Jay.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad.

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Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JULY 8, 2010

Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. Facebook’s COO said that email was probably going away.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). Find a niche and engage.

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Social Media Strategy YouTube LinkedIn 133