Jeff Esposito

JUNE 29, 2011

While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. Making money. Generating sales.

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Social Media Metrics Loyalty ROI 44

Jeff Esposito

JULY 30, 2012

Here’s an example of what I’m talking about. Now think about how it would feel if you were told, hey your messaging is too stiff and needs to be more conversational. They won’t want to waste their time on silly fads and they won’t want to devote resources to something that doesn’t directly benefit their department. And why should they?

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Team Resources Buy Examples 44

Jeff Esposito

JULY 8, 2014

The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. Listening and acting socially from Jeff Esposito.

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Retail Conference Industry Social Media 20

Jeff Esposito

FEBRUARY 6, 2012

What has been the most interesting conversation that you have had with a customer? We haven’t let these conversations become one-off; rather, we’ve built real relationships. We simply joined the conversation our fans had jumpstarted for us. It looks like your company has a lot of super fans.

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Delicious Foursquare Conversation Social Media 39

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 4, 2011

Check out the comments in this post from Geoff Livingston for a good conversation – be sure to post your thoughts as well. A nice example of a mega-brand getting it. Image - grinapple.

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Case Study Authentication Study Advertising 42

Jeff Esposito

APRIL 4, 2011

Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle. If Salesforce makes Radian6 exclusive to their clients, Oracle users (for example) will have to consider switching vendors in order to continue using Radian6.

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Radian6 Social Media Social CRM Company 52

Jeff Esposito

JULY 23, 2012

For example, studies have shown that email marketing is losing mindshare to social media, however many marketers remain blind to this and would rather test copy and subject lines rather than looking at a way to add social to an email. This may be especially true of marketers within siloed who only keep track of the channel that they manage.

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Social Media Policies Authentication Team 47

Jeff Esposito

AUGUST 14, 2011

For example, take a look at this graphic from my analysis at TweetLevel: According to the 70.1 Conversely, Klout doesn’t mention trust in their parameters. By putting your Twitter handle into the page, it determines how influential and popular I am. score, I am a “Twitter Superstar.” However, my trust score is 36.1,

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Influencer Klout Foursquare Analysis 48

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media.

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Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 6, 2010

This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). You are probably wondering how these examples of companies doing right mean to self-promotion in the social space.

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Creative Commons Disqus Price Skills 31

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Ways of doing this would be dollars earned over conversations or traffic sent to a particular link. Sounds easy right?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

SEPTEMBER 10, 2012

Direct quotes and cries for “Michelle in 2016” underscored much of the conversation. For example, from Michelle Obama: “My most important title is Mom-In-Chief.” For example, describing the early days of her marriage Ms Obama said: “We were so young, so in love, and so in debt.” Great speeches aren’t just for politicians.

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Groups Groups News Examples 46

Jeff Esposito

AUGUST 11, 2011

Many social media books use his historic campaign as an example or case study of an effective social media strategy. Below are the three key examples that brands should keep in mind: There is no off-switch – Unlike many marketing channels, social media has no off switch. million followers. The same holds true in social media.

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Social Media Web 2.0 Case Study Policies 42