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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. The rich will get richer.

Google 167
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Flickr Friday: The Content Grid

Firebelly

Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Flickr Friday: The Content Grid : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview. Error type: Your comment has been saved.

Flickr 124
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8 Successful Content Marketing Strategies

Writtent Blog

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. Content for Sales.

Strategy 111
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Develop a personalized content strategy. ? Intent data is based on the buyer’s searches, website visits, content consumption, and online interactions – even if they don’t visit your website specifically. Campaign content (CRM software, interactive content, content clicks). What is Intent Data?

B2B 88
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Content Update: Stories connect Us

Firebelly

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Error type: Your comment has been saved. Social media is here to stay. We're both believers in the paramount importance of stories.

Content 100
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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

He describes four activities that a good SEO agency should provide: Making sure the site is crawlable and communicates clearly with Google so that it’s content can be properly interpreted. Selecting the appropriate keywords so that content is understandable to human readers. Unique and relevant content, according to Google.

SEO 228
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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. To get the most out of any type of report, you need to be confident you understand the data you’re looking at. Read on for tips that can help take your reporting to the next level.

Analytics 123