Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 27, 2010

Some of the guest writers blog on occasion at their own sites. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. None of them blog routinely. They like it.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Is anyone out there? Does anyone care?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. Second, that making collaboration more convenient will inexorably cause it to become more commonplace.

RSS 118

RSS Collaboration Social CRM Consultant 118

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote your “evergreen&# content and assets.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# link] [link] Sam Cece Exactly.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. All the content shown in each email is clickable. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 17, 2010

I consistently look at the number and percentage of visitors to this site that come from Twitter. Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. Traffic to my blog. Over the past 30 days, it was approximately 10%. Followers per tweet.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 25, 2010

"A Social Media Scoreboard That Works" [link] (via @jaybaer) [link] Gregg Morris If you haven't looked at this yet, you might want to.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 5, 2010

Option 3, for some reason, reminds me of a news station web site. Two is very graphical no personality (you need personality, I don't on my blog where it's not about me but the content). but a right-hand location on content sites. Thanks for your help! Option 2 zooms your photo a bit more, which I really like.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Though I somewhat disagree with the premise that “social media makes everything about marketing&#. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 5, 2010

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). Such a cool site! Such a cool site! Such a cool site! Such a cool site! Such a cool site! Company launches a media content destination for women.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. link] #bgsd [link] Forge Communications You want killer content on digital?

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 15, 2010

Who is responsible for adding content? Who is monitoring social spaces where you don’t currently have outpost? If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? It might be different people for each task.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Communicate with Content After strategic thinking, the key to social media success is content creation. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 6, 2010

link] DudeBlogYourBusiness RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] – it can only do you good! Not to mention there are more benefits from using social networking sites showing every day.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

Terrific content, per usual. Social Media 101 Explained by the Best Fishing Analogy EVER =-. Terrific content, per usual. Social Media 101 Explained by the Best Fishing Analogy EVER =-. – Posted using Chat Catcher Mike Byrnes Excellent point about avoid falling in love with social media tools.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 11, 2010

and the site produced a list of candidate cities for our consideration. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. See my review of the iPad review here) This content would also make a fantastic Facebook application. Dale Carnegie Wisdom 2.0 I also recommend it on the iPad.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Twitter (The Arkayne Blog) Tagged as: edison research , facebook , research , social networking , twitter , twitter statistics Did you enjoy this blog post?

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. The numbers and lists thing works.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Kipp Bodnar´s last blog.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). Beyond that, Sprout also serves as the home base for all of your external social content. With Sprout, you can schedule and optimize your content across multiple social networks at once. Newsletters. PR and media tools.

Team 92

Team Tools Hubspot Collaboration 92

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world. The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149