Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. This part of their content program is difficult to emulate, to say the least. But, the impact is massive.

Video 156

Video Content YouTube Syndication 156

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

AUGUST 14, 2012

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area. Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest.

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).

Content 45

Content Press Release Yahoo Guidelines 45

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

Syndication 164

Syndication Curation Social Media News 164

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 101

News Google Hitwise Press Release 101

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. What Horrible Things Did Time Magazine Do in 1964? Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008.

Survey 140

Survey Social Networking Engineering Research 140

Buffer Social

FEBRUARY 21, 2023

So we started creating our own original content across multiple platforms to serve as a sort of press outlet. Our blog pieces have been syndicated on MSN and Medium and we have been published in Thrive Global , Women Enabled International , Ability Magazine , and World Institute for Disability.

Brands 82

Brands Marketing Hosting Eventful 82

Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). On a related note, it will be interesting to see what impact the new expanded results will have on search referrals to news and content sites.

News 113

News List Google Embedding 113

Adam Sherk

DECEMBER 15, 2010

To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to consider when localizing an online newspaper or magazine. One of the pivotal processes when localizing your online publication is ensuring the content is properly translated. Add local content.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. What Horrible Things Did Time Magazine Do in 1964?

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

FEBRUARY 1, 2010

They refer to domain authority as “our best prediction about how content would perform in search engine rankings on one site vs. another” and claim an accuracy range of about 70%. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? What Horrible Things Did Time Magazine Do in 1964?

Sites 118

Sites News Syndication Digg 118

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. What Horrible Things Did Time Magazine Do in 1964? I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword. Related posts: Google News Wants Title Tags to Match Headlines?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 2, 2009

What Horrible Things Did Time Magazine Do in 1964? Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JANUARY 4, 2010

What Horrible Things Did Time Magazine Do in 1964? Here’s wishing everyone an interesting and productive 2010. Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. What Horrible Things Did Time Magazine Do in 1964? A good way to enhance Facebook Pages is by using Static FBML to customize tabs for an improved visual experience and greater functionality.

News 181

News Sites Yahoo Facebook 181

Social Media Strategery

APRIL 3, 2014

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying. If only things were still this easy.

Syndication 103

Syndication Marketing Advertising SEO 103

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. But in going through the site a substantial portion of the content is news so I opted to include it. Also surprised how well some magazines did.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

JANUARY 19, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” What Horrible Things Did Time Magazine Do in 1964?

News 101

News Google Syndication Press Release 101

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. What Horrible Things Did Time Magazine Do in 1964? Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers.

Study 147

Study News Press Release Report 147

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. What Horrible Things Did Time Magazine Do in 1964? Might be interesting to investigate.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

NOVEMBER 17, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Twitter 145

Twitter Press Release Syndication Blogroll 145

Adam Sherk

OCTOBER 23, 2009

That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

JANUARY 21, 2010

What Horrible Things Did Time Magazine Do in 1964? The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. A similar difference exists for microblogging sites like Twitter. Newspaper journalists were the most likely to report using no social media tools (21%).

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

MARCH 12, 2010

Chairman Rupert Murdoch was on Fox Business yesterday talking about the business model for media content on the Internet. And they simply take all our expensive and we think very good content, such as Wall Street Journal or whatever, and what they call their scraper, and they use it for search.

Video 111

Video Avatar Press Release Survey 111

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. What Horrible Things Did Time Magazine Do in 1964? Are you sure you want to write that article, Dave?

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. What Horrible Things Did Time Magazine Do in 1964? It’s actually been around for a while but Newsweek seems to have been giving it more attention over the past few months.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

JANUARY 7, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101