Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. Storytelling is essential to compelling content.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s pricing starts from $63/month for individuals and small businesses.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent.

Buy 95

Buy Curation Statistics Survey 95

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Table of Contents What is a brand advocate? Their contacts, family and friends trust this content.

Brands 130

Brands ROI UGC Authentication 130

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. And don’t forget about social listening.

Features 102

Features Social Media Curation Geotagging 102

Keyhole.co

MAY 25, 2022

Another 49% to develop creative content and so on. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. These insights allow you to create targeted content and post them when your fans are most active to influence their purchase decisions.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

OCTOBER 4, 2021

Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. These differences impact how you should approach content strategy and how you should interpret your performance metrics.

Data 125

Data Metrics Sentiment Analytics 125

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Employees are 14 times more likely to share brand content than other types of content.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Keyhole.co

SEPTEMBER 12, 2023

You can easily publish content in real-time or schedule them for later. The platform’s content calendar maps and schedules your social media campaigns in advance. The preview feature lets you see your content at work and make necessary adjustments. Moreover, Keyhole finds the optimal posting time to maximize engagement.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 7, 2022

You want to know the real reason behind why people are engaging or not with your content. . On the other side, your LinkedIn posts are attracting potential customers. The reports tell you that your YouTube videos haven’t generated any results in a month while your LinkedIn posts are excelling. You post daily on social media.

Report 52

Report Social Media Metrics How To 52

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

MARCH 13, 2019

Some B2B brands might see social media as a black hole when it comes to ROI. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience.

B2B 106

B2B How To Sentiment Reddit 106

Sprout Social

APRIL 26, 2022

Leadership content is an underestimated strategy for attracting talent,” Hannah tells us. How often will content need to be created and approved? Make content easy. The easier you can make the content sharing process, the better. And look for content opportunities everywhere. Who else will be involved?

Strategy 88

Strategy How To Training ROI 88

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Naturally, this means having to set up accounts on Facebook, Twitter, Instagram, LinkedIn–anywhere your customers and clients might be hiding.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data? Twitter Analytics.

Data 102

Data Social Media How To ROI 102

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI.

Analysis 88

Analysis Social Media ROI How To 88

Convince & Convert

JULY 16, 2013

That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media? I’ve been at this so long that it’s hard to believe that we haven’t mastered the ROI of social media.

Data 146

Data How To ROI Survey 146

Oktopost

MARCH 2, 2020

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Users can also create libraries of pre-approved content to ensure compliance.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more.

Tools 95

Tools Sentiment How To Team 95

Keyhole.co

SEPTEMBER 12, 2023

Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Moreover, the content queue must be cohesive and complement the chronology. It will eliminate your stress by automating the whole process and ensuring timely content publishing.

Tools 52

Tools Social Media Curata Price 52

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 25 Social Media Facts and Statistics. e-Strategy Trends ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 15, 2020

Many marketers rightfully look at Google Analytics data to glean their ROI from social media. LinkedIn and GDPR , breaking down how LinkedIn’s ad platform leverages data under GDPR. Here’s an example of sentiment analysis via Sprout Social which translates those feelings into data: 2.

Social Media 133

Social Media Privacy Marketing Policies 133

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. 46% of consumers follow brands just for their inspirational content.

Social Media 110

Social Media Marketing Upcoming Team 110

Buffer Social

MARCH 6, 2017

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. LinkedIn analytics for individuals. LikeAlyzer.

Analytics 111

Analytics Social Media Tools Klout 111

Pam Moore

SEPTEMBER 7, 2020

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. 10-Point Checklist for Irresistible Content (ebook).

eBook 78

eBook Social Media Template Templates 78

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145