Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. SoundCloud.

ROI 78

ROI Content Template Templates 78

Keyhole.co

JANUARY 27, 2023

This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. But it’s not just a priority; it’s also effective.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 111

LinkedIn Tips Curation Training 111

Pam Moore

JULY 12, 2019

Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Or “what was the ROI on your last content marketing campaign?

ROI 60

ROI Content Marketing Template 60

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. We were curious too: why put the link in comments on LinkedIn?

LinkedIn 105

LinkedIn Comments URL Engagement 105

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Creating Content That Resonates. Don’t get me wrong. Today’s B2B buyers trust people, not brands.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Pam Moore

NOVEMBER 14, 2017

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. Why you must be patient in achieving results and ROI.

ROI 164

ROI Social Media How To Marketing 164

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Creating Content That Resonates. Don’t get me wrong.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

Template 167

Template Templates Trends Content 167

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Top 10 Content Marketing Myths. Episode Highlights.

Content 162

Content Marketing Training ROI 162

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 101

Organization LinkedIn Strategy Social Media 101

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 273

ROI Metrics Sentiment News 273

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. The first is people.

ROI 60

ROI Content Training Statistics 60

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. The first is people.

ROI 60

ROI Content Training Template 60

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? That’s a 44x ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 78

eBook Content Findability Template 78

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? Being the loudest one in the room doesn't work.

Feed 165

Feed Feedly News Social Media 165

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

B2B 78

B2B Analytics LinkedIn Marketing 78

Oktopost

MARCH 4, 2024

He also dives into how they capitalize on Oktopost’s AI tools to ensure their advocates are personalizing their content, quickly and efficiently. Adrian walks us through how they encouraged their executives to get involved in thought leadership on LinkedIn, and the steps they’re taking to guide them along the way.

Tips 69

Tips Brands Apple ROI 69

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same.

SEO 154

SEO Social Media Strategy Hashtag 154

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. It's no longer about quantity over quality.

Feed 164

Feed Feedly News Tips 164

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving ROI.

Content 162

Content Training How To ROI 162

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

B2B 117

B2B Trends Social Media UGC 117

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

B2B 178

B2B ROI Communities Marketing 178

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Pam Moore

JANUARY 4, 2020

Is your content and digital platform ready for top business performance in 2020? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Template 78

Template Templates Content ROI 78

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

LinkedIn 77

LinkedIn Data Strategy Content 77