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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Syndication and Sponsored Content. App Indexing and App Store Optimization.

SEO 100
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Each page should employ a content hierarchy to establish importance of key phrases. Scary, isn’t it?

NoFollow 198
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Blog RSS feeds. Email newsletter.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. Blog RSS feeds. Photo by Timo Volz on Unsplash.

How To 26
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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. E-mail newsletters and RSS feeds.

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Getting Started with Integrating Search and Social Media

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials It’s Time to Think about Integrating Search & Social Media Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results. Have you integrated search with your social media?