Adam Sherk
NOVEMBER 14, 2011
Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. Unfortunately a recent example that illustrates this concept in action is Joe Paterno and the terrible events that allegedly took place at Penn State. How It Works.
Adam Sherk
OCTOBER 6, 2010
by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. Thanks for your post.
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Adam Sherk
FEBRUARY 28, 2012
I won’t rehash all the details but their testing helped to set traffic records for member station KPLU, increased engagement and changed the nature of the comment discussions since more users were personally connected to the content. 5) Create Special Content. The New York Times will sometimes create a special tab for major events.
Adam Sherk
MAY 30, 2012
Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); local scenery and special events; news and weather; meet the team and behind the scenes photos; and contests and promotions. I particularly liked what KARK’s morning show team is doing with behind the scenes photos.
Adam Sherk
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links. Shine or MSN Living.
Adam Sherk
DECEMBER 22, 2009
Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media.
Adam Sherk
JANUARY 11, 2010
Also this statement on the role of new technology in breaking news more quickly was interesting: As news is posted faster, often with little enterprise reporting added, the official version of events is becoming more important. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
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