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The Science Behind Good Social Media Hooks + 18 Examples

Hootsuite

When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI).

Examples 107
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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

Content 221
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4 Examples of Great Social Media Content and What You Can Learn From Them

Ignite Social Media

If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. Ulta Beauty Instagram Story Engagement Prompt.

Examples 161
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2

Examples 101
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

Video 229
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Source: Glossy ).

Examples 221
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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Admins have the ability to post content, monitor the page, and make updates to your page information. Example of Page Verification Checkmark. All government and political agencies have the ability to apply and receive page verification, but you must have content posted on your page and have a profile and cover photo.