article thumbnail

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. It does not apply to instances in which regular editorial content is given a sponsor treatment.

article thumbnail

SEO Guidelines – Four Major SEO Pitfalls to Avoid

Social Media Marketing

You need to do lots of research, test your website with various keywords, alter your web content and so on. The title and content should match each other. That is, the content should be written relevant to the title tag. First, the content should be useful and not boring to the audience.

SEO 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. We’re going to launch it this semester, but it deals with account management, brand guidelines, best practices, tips, and tricks.”.

article thumbnail

Does The Panda Update Really Matter?

Small Business Mavericks

Some of the biggest slap downs occurred in the article directory niche. The top article directories lost tons of rankings within minutes along with traffic and revenue. The Panda Update, as it is called, was designed to target high profile sites with low quality content. Low quality content pages don’t do that.

Directory 156
article thumbnail

What Happens When Leadership Starts Saying “Yes”

Waxing UnLyrical

We need social media guidelines!”. We need a directory so people can find all this great stuff!”. Social media directory. The next project I’ve determined I need to tackle is getting the social media directory populated. How long is too long to go without posting fresh content? It’s not my directory.

Directory 130
article thumbnail

Google Not Following Own Best Practices for Own Web Site

Bill Hartzer

One of the more serious, yet basic, optimization issues that I found was the fact that Google is creating all sorts of duplicate content on their very own web site: by linking internally to more than one copy of their directory home pages. I always recommend linking internally on your web site to the directory URLs (e.g.,

Sites 149
article thumbnail

Obsolete SEO Techniques It’s Time To Forget

The Realtime Report

Instead, the best way to go about it is to write user friendly content with a general theme in mind which will allow you to insert relevant keywords naturally into the text. Mass Directory Submission. Mass submission to directory sites used to be one of the methods most commonly used by SEOs in the past.

SEO 70