Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

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Pam Moore

JANUARY 31, 2019

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.

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Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

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Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. It’s effortless yet valuable content. . Treat UGC like any other piece of marketing content.

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Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . How to Use User-Generated Content on Instagram

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Sherrilynne Starkie

DECEMBER 31, 2014

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

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Buffer Social

SEPTEMBER 1, 2022

In terms of value, I think the most valuable content medium for me has been the podcast, but they all go together. So beyond the shorter-form Twitter content, I could also be in my audience’s inbox and share more in-depth thoughts. That is also what makes content pop. They don’t feel like work to me.

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Socialmedia.biz

JUNE 30, 2016

Today’s thought leaders cannot be successful without smart sharing of great content published by others. Regularly providing powerful, influential and valuable information inspires your audience to trust you and to consider you a go-to resource. Unfortunately, though, curating can be an aspiring thought leader’s greatest challenge.

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Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

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Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

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Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. I’ve curated a list of resources that I can recommend without hesitation to anyone. CMI Case Studies.

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Pam Moore

JULY 25, 2017

Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night? It seems content often gets created in silos.

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Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell.

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Direct Marketing Observations

AUGUST 9, 2012

Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.

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Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? ROI is not something you have seen in a long, long time?

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Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

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Pam Moore

JULY 10, 2017

The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. It's everywhere.

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Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Instead, it shares a curated answer in the format you request.

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Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

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Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

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Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

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Later

MAY 19, 2020

Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. The new feature gives users an easier way to consume helpful recommendations and tips from trusted creators, public figures, organizations, and publishers, with an initial focus on wellness and mental health content in response to COVID-19.

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Janet Fouts

OCTOBER 9, 2014

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. What does a content calendar look like? All good right? Yes and no. Bottom line?

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Kikolani

OCTOBER 12, 2012

The Resources Mashup. Blogging / Content. Blogging / Content. Content Curation: The Ultimate Guide – Content curation can be used as a significant part of your marketing strategy, and can yield a lot of benefits if you do it right. Here’s how. Find out here.

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Social Media Strategies Summit

NOVEMBER 2, 2023

Leverage Resources and Support To Help With Stress We all feel stressed every once in a while. Fortunately, there’s no shortage of resources designed to help you deal better with workplace stress. Ask yourself: “If a colleague said they could create and schedule a month’s worth of content in an afternoon, would I believe them?”

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Webbiquity SMM

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights.

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Kikolani

DECEMBER 7, 2012

The Resources Mashup. Blogging / Content. How to Use Google Reader to Find & Share Content - Learn how to use Google Reader to find the best content to share. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

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Kikolani

MARCH 22, 2013

The Resources Mashup. Blogging / Content. 9 Amazing Content Curation Resources – Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems.

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Ignite Social Media

FEBRUARY 20, 2018

There are many ways to create content. You don’t have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help. There is a countless amount of smartphone apps that can come in handy for content creators seeking some assistance from their mobile devices.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

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Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work.

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Reputation Content Curation Storify 143

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success?

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Content How To Marketing Case Study 162

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. Here are some tips to help you evaluate what will work best for you.

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Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. And content is the key to reaching them. Creating copy for that content. Tip 1: Optimize your LinkedIn page.

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Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? .” Could this be you? SoundCloud. Need more help?

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Social Media Strategies Summit

AUGUST 15, 2023

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Image source Of course, she also links to plenty of her content. Why Should You Follow Them? Check her out on LinkedIn.

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