Direct Marketing Observations
JANUARY 12, 2018
If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. Do they share your content? You’ll probably need to be somewhat adept at that aspect or understanding. Do you know what that means? How “good” are you at social media engagement?
Direct Marketing Observations
OCTOBER 29, 2010
Does content drive conversation? Does good content drive good conversation? Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what? Conversations are a derivative of social media. Conversations are not social media. He’s right.
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Direct Marketing Observations
OCTOBER 4, 2017
Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. In reality, communicating in social media hasn’t so much as gone away, as it has been replaced by different types of communicating dominated more by imagery and less by conversations. It used to not be like this.
Direct Marketing Observations
MAY 13, 2022
I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? The volatility of it all, every platform buzzing, converging all at once, 24/7, the noise, it’s all still there. Suffice it to say, the guilts have driven me to finish this piece.
Direct Marketing Observations
JANUARY 31, 2018
You see, the challenge in your organization as it is in every other B2B organization, is that solving for X in social media, boils down to closing the chasm between conversations and conversions. Conversions in social media in general, in the purest sense of the word, can be few and very far between. Not really.
Direct Marketing Observations
MARCH 23, 2015
The world of the content marketer/social media marketer is changing. The conversations, have been lost. A rush to crank the content out. We’re so enamored with the platforms that allow us to say something quickly, or publish or push out a piece of content in just 2-3 clicks, that we have lost our way.
Direct Marketing Observations
SEPTEMBER 23, 2010
Conversations were abundant. As the number of people exponentially grew, the number of “real&# conversations exponentially decreased. Sure people still talked to each other but the conversations changed. So when perception changed conversations were altered. We all use it to push content.
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