Sherrilynne Starkie

JUNE 29, 2014

It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Related posts: Analytics: what matters to content marketers?

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Sherrilynne Starkie

JUNE 16, 2013

Hashtags do not mean that Facebook content is now wide open and accessible to all; users still control who gets to see the content they post. However, the new function does make it a lot easier to find and understand the focus of conversations taking place.

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Sherrilynne Starkie

MARCH 8, 2015

For those of us in the communications profession, reach, or the number of people who could have seen content, is often a key measurement metric. So if someone tweets, retweets, favourites or replies to specific content, all his or her own Twitter followers are part of its overall reach.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

DECEMBER 7, 2013

Others report sales conversions up by almost 60 per cent. Content marketing: feeling ripped off? Advertisers find retargeting highly effective and excellent value for money with some online retailers seeing shopping cart abandonment reduced by 40 per cent, according to econsultancy.com. Did it work for the The Bay?

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

MAY 9, 2018

The move means that Hootsuite customers will be able to schedule and publish visual content directly to their Pinterest boards. Businesses can also star and filter conversations to come back to messages for follow up. Businesses will now see important new customer messages in their main Direct inbox, instead of in the pending folder.

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Sherrilynne Starkie

APRIL 25, 2012

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. It’s usually fine for individuals to take down content when this happens. Such is life. Brands, however should definitely think twice.

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Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

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Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. We provide this group with premium content and a ‘news here first’ service. But many people are unaware of this function or don’t understand how to use it.

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Sherrilynne Starkie

DECEMBER 13, 2018

The recipient can listen to the clip, which will remain in the conversation permanently. Stories are becoming a dominating social media format and should be a central part of content planning. Once clicked, Voice Messages will record a voice clip and send it to a recipient. — SS. via GIPHY. — SS. via GIPHY.

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Sherrilynne Starkie

JULY 19, 2013

This should inform Twitter engagement and content development strategies. This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. How many hundreds of times or less than that? This is an indication of how these followers tend to use Twitter. Who are these people?

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Sherrilynne Starkie

APRIL 6, 2018

million accounts for terrorist content and has increased transparency on withheld content. The company says its committed to increasing the health, openness and civility of public conversation around the world. Social media platforms are trying to clean up their acts. Twitter has suspended 1.2 Apr 06, 2018. Apr 06, 2018.

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Sherrilynne Starkie

JANUARY 30, 2016

Initially this test will support campaigns driving website clicks or conversions, or video views. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. This trial includes selected advertisers in the US, UK, Japan, and Australia.

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Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

NOVEMBER 2, 2013

According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying. Conversion Rate Lessons for Newspaper Paywalls.

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Content Marketing News Study 329

Sherrilynne Starkie

MARCH 8, 2014

Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Bar graph (Photo credit: Wikipedia).

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Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Share our content? The conversation moved on to the types of goals that we should be setting. Are we educating the public? Buy our products?

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Sherrilynne Starkie

APRIL 28, 2014

In short, starting with an outline will improve the story overall, and quality content is what gets shared. What content do they tend to share? Is it narrative, conversational, first person or third person? Keywords: Help people find your content by using logical keywords and tags. The audience: Who are these people?

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Sherrilynne Starkie

APRIL 17, 2012

Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers. Content marketing delivers sales leads. Related articles.

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Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. It is extremely efficient as a content channel. Hashtags too are really useful in following trends and conversation threads. I really didn’t get it.

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Sherrilynne Starkie

JANUARY 10, 2020

This placement places video content on the Explore tab which is Twitter’s collection of trending topics and hashtags. Differentiates the brand by appearing next to highly-curated editorial content. Surfaces conversation by tying together the prominent placement and expansive coverage atop Twitter’s Explore tab.

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Sherrilynne Starkie

FEBRUARY 20, 2018

He or she will have the knowledge and talent to weave keywords into content in a way that both bots and people will understand. It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. This means building a narrative story across content formats and platforms.

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