Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. As a consultant, you help organizations walk the tightrope of technology adoption and integration. I play a similar role in the social media arena.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JULY 5, 2010

link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. link] [link] Hot About TV I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Retweets are up. RSS subscriptions are up. link] [link] Lanc.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts. Easy – you listen!

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JUNE 29, 2010

link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Convene, converse and collaborate. You're still staring at a screen, but at least you're interacting. Thanks for that! link] < possibly. Im Jay Baer.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. But, it's not all conversational. That's what I mean when I say uni-directional social media. link] Samuel Fagan Great post. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 24, 2010

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. And thanks for the shout out on the blog. Im Jay Baer.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 26, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What do you think?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 17, 2010

For us, it has helped expand our consulting business, which is a real measure. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. How can I help you?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Not true, but thank you. Looking forward to seeing you next year.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

FEBRUARY 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. Thank you for all of your excellent blog posts about social media Jay. With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

MAY 27, 2010

DJ Waldow @djwaldow [link] BTCustomerstreet [link] – The More Things Change, The More Things Change #BTCustomerstreet [link] Michael Thompson RT @jaybaer: The More Things Change, The More Things Change [link] [link] Kristiina Pääkkönen How do you manage constantly changing enviroment (social media)? Im Jay Baer.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 21, 2010

Protecting Yourself From Social Media Lawsuits – [link] from @bgindra over on @jaybaer's place [link] Hot In Marketing Social Media Lawsuits Protect Yourself From Them | Guest Posts | Social Media Consulting – Convince & Convert [link] [link] lisa mcgrath Protecting yourself from social media lawsuits.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? Incredible.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Sound off in the comments, and maybe we’ll put together another post with great examples. ExactTarget @Compendium [link] [link] Top ? Im Jay Baer.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 6, 2010

Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

To help you figure all this out, you might want to download my free social media strategy worksheet. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. So, giving you all the cred.,

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 25, 2010

"A Social Media Scoreboard That Works" [link] (via @jaybaer) [link] Gregg Morris If you haven't looked at this yet, you might want to. Social media statistics and reporting, without the hassle. RT @jaybaer: Yea! Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? There are tons of free and paid tools out there that help you to monitor the conversations taking place. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. It might be different people for each task. Im Jay Baer.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MAY 11, 2010

Kennedy 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Terry L. Kennedy 4 Steps to Drive Sales with a Social FAQ | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Terry L.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JUNE 7, 2010

link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality. Excellent post.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JUNE 24, 2010

link] Kenneth Westling 3 things social marketers can learn from ShamWow [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Im Jay Baer.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 28, 2010

link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion.

Social Media 150

Social Media Strategy Consultant B2B 150