The More We Stay, the Less We Say
JANUARY 10, 2012
Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America, Europe, Asia and Latin America. Marketing commenting ComScore customer feedback Forrester Gina Sverdlov Nate Elliott participation Poll survey technographicsDoes it seem quieter online? One primary finding was the lack of commenting occurring in mature western markets, including the United States. Adoption is [.].
Measuring Social Media ROI
DECEMBER 21, 2009
eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. What about Twitter?
Search Drives the Purchase, Social Influences it… A Little
Direct Marketing Observations
MAY 16, 2011
In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. Because we still want the best deal possible. What does this really mean?
How Can Linkedin Grow?
MAY 24, 2011
Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It According to a 2009 report from comScore, visitors spent about 13 minutes on average at LinkedIn during October 2009, while Facebook users logged about 213 minutes. Market. 29% of U.S.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Google Analytics) or surveys can provide specific information on what members are looking for in the mobile arena. Along with looking at how your audience consumes your information, it’s important to look at the macro level on environmental mobile research that’s available from a variety of sources such as ComScore and the Pew Research Center. Enjoy! ” Your thoughts?
A Double Dose of #measurePR
MAY 17, 2011
During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.. However, Steve conceded that online surveys have advantages too – they’re quicker and cheaper.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Writing that “According to comScore’s State of the U.S. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.
Is the Hype around QR Codes Overblown?
FEBRUARY 29, 2012
The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. QR Code created by Takashi Murakami for Louis Vuitton. Or are they? So, what are marketers to do?
We're Addicted to Social Networks: 48% of Us Check Them in Bed
MARCH 21, 2010
recent study by Retrevo surveyed just over 1000 Americans and asked questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. It would be cool if someone did a survey from the otherside to measure the impact of this. It would be cool if someone did a survey from the otherside to measure the impact of this. Great post.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 We’re all hungry for data. Marketers, we’re told, need to think like publishers.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
The global mobile advertising market is valued at more than $16 billion ( ComScore ). Four out of five teens carry a mobile phone and the majority of them view it as the key to their social life ( CTIA Survey ). This first ran on MyMobiManager , a company that creates content management systems for the mobile web. We love you, but oy! And apps? Forget about it! Mobile Browser Ready.
Four Social Media Game-Changers to be on the Lookout For
MARCH 15, 2016
According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. This is a guest contribution from Raeleen Hooper. But it seems we have a new contender.
Global Social Media Usage Patterns
JANUARY 6, 2011
Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010). I've been interested in things international a lot longer than I've been blogging international topics (just look up careers in international affairs ). Global view. Dec 2010). Dec 2010).
If Size Matters, Social Media is Huge in the US
APRIL 18, 2010
In a survey of 1,700 Internet users, researchers found that 73% engage in social media at least once a week. According to Nielsen’s survey, 32.7 pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. Engagement was defined as reading a blog, visiting a social network, or reading/commenting on a message board.
What Journalists Need from PR People
MAY 6, 2010
February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. world. After
Study Finds Marketers Embracing Social Media Marketing In A Big Way
JANUARY 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Study Finds Marketers Embracing Social Media Marketing in a Big Way by Pam Dyer on January 21, 2010 Share Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions). To get a copy of the full report of the Alterian Annual Survey results, sign up here.
The Social Habit: Who Uses Social Media and How
JUNE 22, 2010
The data is based on a nationally representative telephone survey of 1,753 Americans (including 371 mobile phone interviews) ages 12+ conducted in February, 2010. pamorama marketing, life, social media Home About Bookshelf Links Contact The Social Habit: Who Uses Social Media and How by Pam Dyer on June 22, 2010 Share Edison Research just released its latest report on social network usage.
Mapping the Social Internet – what part of the world is the most.
AUGUST 9, 2010
Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets. Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.] Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.
Media Relations in a Web 2.0 World
MAY 6, 2010
February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. world. No PDFs.
Social Media Users More Likely to Buy From Brands They Follow
MARCH 18, 2010
The survey of over 1500 consumers showed that the top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand. The study also revealed negative consumer attitudes about brands that aren’t engaging in social media. What’s your take? short answer is yes.
25 Compelling Reasons to Blog for Business Yesterday
JULY 16, 2013
In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. In fact, ComScore studies have found the average person uses their smartphone in the morning, their PC during the day, and a tablet at night: Image credit: Smart Insights. Billion.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Online Community Metrics- Best Practices Survey 2007 From Forum One Communications: The Online Community Metrics survey was initiated in February of 2007. Bill Johnston (Forum One Communications) sent approximately 150 survey invitations to online community professionals. 57 PR Week/MS&L releases social media survey results: Start strategizing! Engage or Die! Thanks!
Bing Search Engine Losing Users Fast
NOVEMBER 6, 2009
Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Research Shows Social Network Users Still Taking Risks Between February and March 2010, Webroot sponsored a survey of. Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Over 8% of search engine users and 6.7% of search traffic came from Bing in August 2009. Digg this! Tweet This!
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.. More than 1.5
Social Media and Older Adults | pamorama
AUGUST 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media and Older Adults by Pam Dyer on August 31, 2010 Share Pew has just released the latest results from its Internet and American Life Project survey, which found that the fastest growing demographic adopting social media is people over 50. Average Age of a Facebook User?
Optimize and the Confluence of Search and Social Media
Convince & Convert
APRIL 26, 2012
Lee: Yeah, that’s from Comscore. Yeah, doing research into, you know, not only surveying. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Jay: Hey, everybody. It’s Jay Baer from Convince & Convert joined today.
The New Marketing Landscape | pamorama
AUGUST 17, 2010
The focus of the survey was two-fold — they surveyed marketers to determine: The impact of mobile marketing in e-mail and Web marketing programs The importance and impact of social networks in relation to their e-mail and Web marketing efforts The end result, according to eROI, was a better understanding of how marketers are leveraging mobile, e-mail, and social platforms.
Debunking Five Social Media Myths
JANUARY 22, 2010
Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. recent Pew Internet survey found: “The median age of a Twitter user is 31, which has remained stable over the past year. Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Mail Is Dead. But its reign is over.”. Oh Really? Wrong.
Kids Don't Hate Twitter Anymore! [Chart]
FEBRUARY 16, 2010
The site saw growth across all demographics in 2009, but growth among people 24 and younger accelerated faster than older folks in 2009, according to comScore. Is this taken from a survey? I do know a lot of younger people that are starting to use Twitter especially if they are blogging. link] Pam Dyer Hi Ileane — It's based on survey data. link] Pam Dyer Hi Ileane — It’s based on survey data. pamorama marketing, life, social media Home About Bookshelf Links Contact Kids Don’t Hate Twitter Anymore! source). Thanks for visiting!
Report Ranks Reputation and Exposure of Brands Across News and Social Media
FEBRUARY 8, 2010
The top two brands in the survey, Microsoft and Google, together generated about $1.3 Related posts: Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small. comScore December 2009 Search Engine Rankings comScore, Inc. billion in paid advertising. 1. billion.
Who's Using Twitter in the US? Some New Demographics [Charts]
MAY 3, 2010
Twitter Usage In America: 2010 ” pulled data from a national telephone survey of almost 2,000 Americans that was conducted in February. pamorama marketing, life, social media Home About Bookshelf Links Contact Who’s Using Twitter in the U.S.? Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S.
Social Media: Everybody's Doing It, But For Different Reasons [Charts]
MARCH 7, 2010
everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. adult (i.e., users on the social Web to the average American adult. « OK New Media Counsulting [.]
Social Media Strategy Daily News
FEBRUARY 23, 2011
The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Interview with Brian Solis: How Businesses Adapt to Social Media. Intelligence is critical. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is.
Coca-Cola's Shrewd New Social Media Policy
JANUARY 12, 2010
According to Deloitte’s 2009 Ethics and Workplace Survey , “55% of executives admitted that their companies do not have an official policy for social networks — and 22% would like to use social nets, but don’t know how. For the most part, companies have made up their approaches to this new medium as they went along. Have fun, but be smart. Keep records.
31 Social Media Stats and Anecdotes
FEBRUARY 22, 2010
The presentation includes highlights from numerous reports and studies that demonstrate the rapid adoption of social media for marketing and outreach, including spending projections, penetration estimates, survey data, and specific examples covering all types of businesses. 500 companies report using at least one social media tool, compared with 77% of companies surveyed in 2008. pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.),
What's New and Interesting in Social Media
JANUARY 25, 2010
December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, supporting the results of earlier surveys. As with any change in business processes, there are those who become champions of the newest strategies and tactics while others suffer missteps trying to adjust to new paradigms.