Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 72% marketers have a content strategy in place, while only 30% have it documented (LinkedIn).

Template 167

Template Templates Trends Content 167

Adam Sherk

JANUARY 11, 2010

So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 147

Study News Press Release Report 147

Adam Sherk

JANUARY 4, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

OCTOBER 8, 2009

Syndication. Syndicating content is a common practice and an important revenue stream for publishers. My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JANUARY 19, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. But that’s just what needed.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

FEBRUARY 25, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Thanks for sharing. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 31, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Embedding photos will be a good way for publishers to draw attention on the SERPs and increase clickthrough rates. Not sure what SearchMonkey is? There’s some background information on the Yahoo Developer Network: SearchMonkey.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

JUNE 9, 2010

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

AUGUST 24, 2010

Related posts: Great Example of a Multimedia News Article from ESPN.com Rich Snippets: Increase Google Visibility for Reviews through Microformats 20+ Major News Sites Ranked by Domain Authority Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Adam Sherk

MAY 12, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 20, 2009

Google News Optimization Tips Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines Yahoo News Syndication: Attribution Links Not SEO-Friendly Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 101

News Google Syndication Press Release 101

Adam Sherk

SEPTEMBER 17, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

DECEMBER 17, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. What Horrible Things Did Time Magazine Do in 1964?

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JANUARY 7, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

OCTOBER 27, 2009

CNN.com is soliciting user feedback by including a prominent survey link at the top of the page: It will be interesting to see how NewsPulse changes user behavior on the site over time. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

JUNE 5, 2009

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

JANUARY 6, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

AUGUST 11, 2010

The Most Buried News Sites on Digg Diversified Twitter Strategies for News Sites Twitter Suggested Users – Today’s Studio 54 Velvet Rope How to Identify Your Own Top Trends Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 29, 2009

Other types of businesses will have to be more creative, which is where smart content marketing and social media strategies come into play. But Social Search has a better chance of making it, so it’s a good idea to start developing a strategy for it now. Related posts: Does Google Want Brands in Your Social Circle?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

SEPTEMBER 10, 2010

It’s simply no longer profitable for companies to report “news.” The company has remade itself into a new era media firm by eliminating a lot of the overhead associated with producing content — via Seed.com — and focusing on topics that are more commercial in nature — travel, finance, auto, etc — rather than news.

News 121

News Press Release Survey SEO 121

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Tweets are indexed by Google and syndicated by the Twitter API. Learn more about the company. Show support.

Activities 110

Activities Twitter Syndication Forums 110

Adam Sherk

JUNE 12, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

MAY 19, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. What Horrible Things Did Time Magazine Do in 1964?

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. What Horrible Things Did Time Magazine Do in 1964?

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

JULY 28, 2009

Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Great Example of a Multimedia News Article from ESPN.com Google News Now Recrawling Updated Articles Do People Search for “Breaking News”? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

APRIL 30, 2009

Related posts: The Most Common Causes of Duplicate Content on News Media Sites Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content Does Google News Sitemaps New Format Help Publishers? What Horrible Things Did Time Magazine Do in 1964?

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

NOVEMBER 18, 2009

So the main takeaway is that NFL teams need to take better control of their social media presence and come up with more a cohesive engagement strategy. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. For several teams the unofficial pages have significantly more fans.

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

MAY 22, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 100

News Google Syndication Press Release 100

Adam Sherk

DECEMBER 22, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 23, 2009

For a social media presentation at the Publishing Business Conference earlier this year I surveyed 12 major magazine sites that Define works with, and found that in 2008 social media referrals ranged anywhere from 0.6% Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

MAY 26, 2009

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). Specific to the SEO implications, I believe that is still the best approach.

Press Release 102

Press Release Social Media Syndication Hosting 102

Proactive Report

OCTOBER 2, 2013

Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Amplify content that’s getting attention with paid social syndication. Use this data to drive your content strategy going forward. Identify and build relationships with industry and media influencers.

Marketing 66

Marketing Syndication Sentiment Survey 66

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Syndicate all your news content in feeds. Tags: Research Social Media Marketing Tips Online News Online PR Social Media Strategy. it came out completely the other way around. Intuitively this makes some sense.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Adam Sherk

AUGUST 14, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Examples 102

Examples News Press Release Embedding 102