Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Brand surveys. Source: Marketoonist.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? In fact, surveys show that the majority of Facebook users follow at least six brands. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 125

Company B2B Loyalty Survey 125

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. The caveat is, growth hacking only works if your company is open to experimentation. Be a Pirate.

Strategy 146

Strategy Metrics Process B2B 146

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

Social Media 100

Social Media Strategy Review Team 100

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. What is an Employer Branding Strategy. How to Implement an Employer Branding Strategy in 6 Steps. What Is an Employer Branding Strategy? Table of Contents.

Company 138

Company B2B Brands How To 138

Mindjumpers

JANUARY 11, 2012

This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring. Challenges.

Survey 225

Survey Report Social Media ROI 225

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. How are goals and strategies for content marketing changing? Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year.

Research 257

Research Report Social Media CPM 257

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics.

Survey 259

Survey Compete Forums News 259

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. The Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%).

Engagement 139

Engagement Social Media Strategy Tools 139

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. In this post, you’ll uncover: What a customer experience strategy is. What is a customer experience strategy?

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Clearly, any social listening strategy is only as effective as the keywords you track.

Social Media 147

Social Media Strategy Sentiment Marketing 147

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. While an SMS marketing strategy is strong on its own, it can also be used to enhance other marketing channels.

SMS 106

SMS Strategy Marketing How To 106

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 102

Survey Company Social Media Sample 102

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Influencer marketing has grown beyond getting a viral moment.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy.

YouTube 138

YouTube Trends Strategy Content 138

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This makes it easier to address the issues.

Social Media 143

Social Media Hubspot Statistics Survey 143

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Before I can even think about the influencer I need to hire, I need to consider what my channel strategy is,” he says. “I

ROI 105

ROI Influencer Marketing Survey 105

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 135

Social Media Strategy Brands Airlines 135

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Social Media Strategies Summit

OCTOBER 24, 2018

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Social Media Strategy Audit Resources. Social Media Strategy Metrics Map Chart. Social Rank.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 120

Social Media Survey Education Team 120

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. Make it a central part of your company’s narrative. Share exciting findings in company-wide emails, and presentations.

Data 142

Data Repository Team Process 142

Audiense

OCTOBER 14, 2019

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.

Survey 87

Survey Data Consultant LinkedIn 87

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 101

Review Strategy Hotels Survey 101

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 126

Data B2B How To Metrics 126

MegaBytee

MAY 21, 2021

This can happen if the strategies of your competitors are excellent. So you should also make relevant strategies that help you to stand in the long run. This blog will assist you in realizing 7 solid strategies for standing out from your competitors. So they build their strategies accordingly. Your uniqueness is your key.

Strategy 105

Strategy Google Issues Organization 105

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 94

Social Media Survey Study Collaboration 94