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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo! Yeah, I thought so. Go with both.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Answers Yahoo! JS-Kit Echo uses GetSatisfaction for their customer support.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 enterprise software. Microblogging. Software Abstractions. Yahoo Search blog. opportunities and challenges. More info here. Doc Searls. Dr David Vaine. EIU Report.

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Benefits of Online Reputation Management - Social Media

Social Media Network Marketing

Collaborative Research sites such as Yahoo Answers, Rediff Q&A. Microblogs e.g. Twitter. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company. microblogging-sites August 25, 2010 4:56 PM Pervara Kapadia said.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. Answers Yahoo! I’m sure you can relate.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.