Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. If you have a search engine on your website, look at a report that shows what people type into that box.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

FEBRUARY 19, 2010

[link] Ayman Rakha Turn the Tables on Social Media with NutshellMail: [link] [link] MyCrowd.ca RT @AymanRakha – Turn the Tables on Social Media with NutshellMail: [link] [link] Doug Braun This sounds very useful. Also, toying with the amount and type of content I want to be alerted about. I'm going to try it!

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s just a brochure in 140 characters.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. This chart shows usage of five major social outposts by organization type.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Those type of comments are why I do it. Those type of comments are why I do it.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. Thanks Jay for the awakening and thought provoking exercise.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? What type of program is this? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? What’s Your Pitch?

Social Media 168

Social Media Strategy Consultant Conference 168

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. Some people want to set up a different type of donation, and other people need help with website errors.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. County, region, state or city?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it. Resources deployed.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. Ive founded 5 companies, and spent 15 years running digital marketing agencies. We like that.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about. How'd you get that?!?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Then, define a social and thought leadership strategy to get them there. link] Alex Kaufman Decently accurate.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. I believe we should all view ourselves as Social Media Toddlers. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company!

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

APRIL 8, 2010

The virtual keyboard is barely better than the iPhone, and you still cannot touch type. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. Now, the bad news. The iPad is not a computer. Not even close.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? Don’t get me wrong. I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s going to require some soul searching on the part of Fortune 1000 types. Build a website.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s going to require some soul searching on the part of Fortune 1000 types. Build a website.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. Because relevancy = respect.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Print n Share For true device-agnostic types, this is a great app that allows you to print from your iPhone to any printer. Disclaimer: I tweet and blog for the company.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117