Social Media Strategery

JANUARY 5, 2012

Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Social Media Strategery

JANUARY 5, 2011

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. So why do I have such an aversion to these posts now?

Social Media 131

Social Media Analysis Engineering Twitter 131

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 24, 2012

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

NOVEMBER 10, 2011

The company’s designated social media “guru” – there to find out how to turn their company’s Intranet into a “Facebook or Wikipedia behind the firewall.” I want to find out why Cindy, the HR specialist in Omaha refuses to use the discussion forums that her company set up.

Conference 107

Conference Meeting Sharepoint Gov 2.0 107

Social Media Strategery

SEPTEMBER 17, 2010

Facebook , the behemoth of a social network with 500 million worldwide users, was founded by a college student and his buddies. Apple, the ubiquitous electronics company behind the iPhones and iPods we all carry around with us, was started by three guys building computers in their basement. Read Fast Company. Read Wired.

Gov 2.0 126

Gov 2.0 Mashup Startup Policies 126

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MAY 13, 2011

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. What are you going to do when people start attacking you on your blog, Facebook, and Twitter because they have an issue not with you personally, but with your company?

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

MAY 11, 2012

"Forgiveness is a valuable asset that you earn by consistently meeting customers' needs, but many companies don't have enough forgiveness stored up to recover from their miscues" It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations. "They're

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

DECEMBER 7, 2011

Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

MARCH 23, 2011

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# Unfortunately, just like your repeated attempts to dunk like Blake Griffin , your ability to emulate the successes by these companies will likely leave you frustrated and in pain. Do you have the right people on staff to help you?

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. How would we assess a social media course?

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

JANUARY 23, 2012

" Or Facebook…or Twitter – you name it. Why do you log into Facebook every day? I took this test for my own company's social Intranet tools, and I discovered that we're most like a high school. "We'll have our own Wikipedia!"

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

JULY 3, 2012

" Then I read Amber Mac's excellent piece on Fast Company about how social media can help save the PR industry from bad pitches as well as Gini Dietrich's follow-up post on Spin Sucks , and I got all riled up again how PR people rely on blind pitching instead of focusing on the "relations" part of public relations.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

MARCH 23, 2012

But don't try to use Pinterest, Highlight, Path, and Google+ just because you saw some social media nerds saying it's the "next Facebook!" Stay focused on our clients' goals and objectives and if the latest tech will help achieve that, then great.

Team 113

Team Buy Handbook Social Media 113

Social Media Strategery

SEPTEMBER 8, 2010

When the TSA rolls out an initiative like the IdeaFactory , developing and implementing the technology is the easy part ( disclosure: my company has supported the IdeaFactory project ). As I’ve said many times before, Government 2.0 isn’t about technology, but what that technology enables.

Gov 2.0 114

Gov 2.0 Study Collaboration Project 114

Social Media Strategery

MARCH 11, 2012

To give you some idea of how long ago that really was, consider this: Facebook didn’t exist (it wouldn’t launch on Harvard’s campus for another five months). This week I'll be moving to Chicago and then on March 19th, I'll be joining Cramer-Krasselt's PR team as a Vice President, Management Supervisor.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

NOVEMBER 13, 2009

One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. Using Facebook to organize your local PRSSA chapter is very different from using Facebook to invite your friends to a kegger. Facebook firewall gov20 government government 2.0 That’s ok.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

FEBRUARY 9, 2010

“…if our consumers are younger, and they love video games, and they have shorter attention spans, and they love interactivity, and they love social media, and everyone blogs, and everyone’s on Facebook, why wouldn’t we put ourselves right in the middle of that?&# Facebook firewall gov20 government government 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet. Who runs your SM accounts? Train and educate them. And call them evangelists.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. It happens from 5-9, after everyone else has gone home.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 link] sradick Why not?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

JUNE 21, 2009

Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. Culture is important, but if we wait for companies to “become social&# before we introduce social tools, we’re just wasting time.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 We needed a reverse mentoring program.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

SEPTEMBER 18, 2008

Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 In short, I really annoyed a bunch of people for a long time! Will I See You at the Gov 2.0 guest health internal leadership OReilly opengov organization Personal pr Prof. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 In short, I really annoyed a bunch of people for a long time! Will I See You at the Gov 2.0 guest health internal leadership OReilly opengov organization Personal pr Prof. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

FEBRUARY 18, 2010

Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e. Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

APRIL 26, 2009

Yes, but despite the yearly hype that a company has “totally reinvented&# the car, the improvements were yearly increments that, if you were a car-nut, must have seemed “major&# at the time. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Government 2.0

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

JANUARY 17, 2009

Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

DECEMBER 22, 2008

list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. We just need to figure out how to help them get there.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

FEBRUARY 1, 2009

Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

OCTOBER 19, 2008

Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. why a blog might be more effective than facebook for some companies). Facebook firewall gov20 government government 2.0

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

JANUARY 27, 2010

Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Spring Coach Wallets are lighting up women's faces all around the world. Will I See You at the Gov 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86