Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? 5 Social Media Metrics You Can Stop Tracking Yesterday.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MARCH 4, 2015

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 13, 2012

Can deep thoughts or comedic stylings compete with the guest blogger-du-jour or celebrity-endorsed product reviews? Zellers led numerous high-profile digital initiatives, and as head of the AFI Digital Content Lab in the 2000s worked with most major entertainment companies and related tech startups.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

JUNE 21, 2011

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. The biggest issue with crowdsourcing for a designer is that the small guys can’t compete. Crowd-sourcing: This is the type that fits sites like 99 designs and MycroBurst. Is this acceptable?

Crowdsourcing 172

Crowdsourcing Price Project Meeting 172

Waxing UnLyrical

DECEMBER 14, 2010

I wasn’t looking at their ability to be in the course, but their competency in being a future colleague for the thousands of us that are out there. Anyone can talk, and to consider PR as a career, it’s almost a given that they are at least competent writers. I, unlike the other panelists, saw the graduates through a different lens.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 15, 2010

When you SEO a timely news release, you are competing with news, correct? A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general. But what about SEO for news sites, particularly Google News? You likely want your story to be news, now. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 14, 2010

Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Lead, don’t lecture In my view, a lecturer gives students information, expects them to listen, and assumes that they will absorb what they heard.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

DECEMBER 2, 2010

When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire. I saw too many applicants - especially at the A - who assumed that their passion would make up for their lack of competence in the area they would actually have to work in. Where you saw chutzpah, I rolled my eyes.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Take it from Nick Lucido , a PR student, and a very smart one at that.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. Thousands of women compete in fun costumes and celebration. I’m calling this the comradeship factor.

Class 248

Class Avatar Cause marketing Postrank 248