Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.

Class 148

Class Social Media Strategy Marketing 148

SocMed Sean

MARCH 22, 2022

Is Twitter Facing Challenges As A Social Network? One of the best parts about social media is that users carve out their own area of the platform based on their own interests. With more than 211 million daily active users, the Twitter community is enormous. Hashtag Targeting Allows For The Targeting Of Messages.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Communities. Almost since the beginning of the social network’s life, Twitter competitor Facebook has allowed for what they call Groups.

Features 171

Features Twitter Strategy Newsletter 171

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business 113

Small Business Social Media Strategy Authentication 113

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

APRIL 22, 2019

While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%. The Rise of Social TV.

Trends 142

Trends Social Media Instagram Influencer 142

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!

Training 167

Training Communities Social Media Real Estate 167

Oktopost

MARCH 15, 2021

With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever. The mood and behavior of your audience have changed, and so too must your marketing strategies. Re-evaluate Your Marketing Strategy.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. The social networks are making it easy for us.

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. How will you be incorporating LinkedIn into your social media strategy in 2024? Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. The social networks are making it easy for us.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

DECEMBER 7, 2017

Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . 2018 content marketing trends, statistics and predictions. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Ignite Social Media

JULY 10, 2019

Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. If your strategy is in need of a refresh, we would love to help!

Trends 128

Trends Social Media Groups Groups 128

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.

Class 91

Class Social Media Strategy Marketing 91

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. The true power comes in the form of community. The most powerful communities are nurtured and grown over time, not coerced or bribed. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. If you look closely, online communication preferences have hinted that this was coming all along. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 103

Social Media Film Exercises Social Networking 103

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Hootsuite

JULY 8, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? Organic is essential for building your brand and growing your community. The more integrated you are, the more ROI you’ll see.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Pam Moore

JULY 28, 2019

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 60

Social Networking ROI Training Template 60

Pam Moore

MARCH 9, 2020

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

ROI 78

ROI Strategy How To Marketing 78

Webbiquity SMM

MAY 18, 2021

” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. On the Other Hand. Someone is going to figure this out.

B2B 348

B2B Platform Social Media Twitter 348

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Here are the most important trends we’re expecting to see in 2019. . million Instagram followers.

Influencer 75

Influencer Trends Brands UGC 75

yMarketingMatters

FEBRUARY 25, 2013

Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Figuring out how to engage with the social audience via your Facebook page is what brand-building is all about.

Strategy 226

Strategy Brands Facebook Real Estate 226

Social Media Strategies Summit

SEPTEMBER 23, 2022

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Giving leaders a voice on social media can help you build a community. In its early days, TikTok was known as the social media platform of choice for young people. Harvard College. Teens loved it. Image source.

Education 162

Education Examples Content Nielsen 162

Hootsuite

JULY 8, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? Organic is essential for building your brand and growing your community. The more integrated you are, the more ROI you’ll see.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

Social Media 110

Social Media Strategy Case Study RFP 110

Pam Moore

OCTOBER 25, 2020

Personal branding is about so much more than a perfect profile photo on LinkedIn, fancy logo, well rounded professional summary and snazzy content posted to all of the top social networks on a daily basis. Do you have a personal branding strategy and plan? Have you thought about your personal branding strategy?

Influencer 78

Influencer Brands Strategy Training 78

Pam Moore

SEPTEMBER 27, 2017

Take a listen to episode 235 of the Social Zoom Factor Podcast for 5 Top Reasons You NEED a Personal Branding Strategy and Plan. Want the blueprint for social marketing success right now? Increase sales by generating more leads using social media and content marketing to nurture relationships. Resources mentioned: .

Strategy 167

Strategy Brands Avatar Training 167

Pam Moore

APRIL 15, 2020

7 Digital Marketing Strategies for the Brave and Bold . Here are 7 strategies brave marketers can immediately start leveraging to win the hearts, minds and market share of their dream customers in 2020. ” It's more difficult to actually take the time to listen attentively and then use the data learned to refine your strategies.

Strategy 78

Strategy Video Marketing Training 78

Pam Moore

FEBRUARY 23, 2020

7 Digital Marketing Strategies for the Brave and Bold . Here are 7 strategies brave marketers can immediately start leveraging to win the hearts, minds and market share of their dream customers in 2020. ” It's more difficult to actually take the time to listen attentively and then use the data learned to refine your strategies.

Strategy 78

Strategy Marketing Authentication Consultant 78

Pam Moore

MAY 27, 2019

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106