Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. I'd suspect these businesses are happy to refer people to Mike in return. I'd suspect these businesses are happy to refer people to Mike in return.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 23, 2010

Nothing turns a new reader off more than name dropping and 'Inside Baseball&# speak especially when they have no clue who or what you are referring too. And many of us in the social media space are guilty of that particular sin. link] jaybaer So very true. Excellent point. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 11, 2010

Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Send it out to existing customers via email, so they can refer fence-sitters to it. Talk it up on Facebook and the blog. Invite current customers to comment on your answers.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 26, 2010

I really like how you break down something that seems so hard (and scary) for so many folks into language that we can all understand. Your grasp of the entire landscape (including email) is refreshing. That's all. Just compliments. Nothing of real value to add.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. It can give some insight into what us readers here are looking for from you and also from social media bloggers as a whole. This is very helpful for my future reference.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

Learn how to get started with social media from an expert [link] [link] eric diaz @commcounsel here's a great post we use as reference when creating our social media strategy, slideshow included [link] [link] Satu Rajamaki Thank you @jaybaer for "Develop a social media strategy in 7 steps."

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 15, 2010

It’s so obvious if you know the basis for social media. I’m keeping this as a reference. It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community. Focus on the people. Thanks for sharing.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 8, 2010

I'm going to reference this post in my blog. link] helloGinger The Truth About the iPad | Blogging and Content Creation | Social …: Convince and Convert Blog: Social Media Str… [link] [link] sewa mobil thanks for the post about ipad. the world's most expensive flashlight). Great post! link] jaybaer thanks.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JULY 8, 2010

The True Blood reference floored me. [link] Ahmed Haha, an excellent post. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. Great post.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. I'm not saying I'd provide him with free pizza for life and a carton of Lucky Strikes (Mad Men reference), but I wouldn't pee all over him either.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

JUNE 30, 2010

VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. If not, a person who will refer you to potential customers. They also challenged party-goers to dress in Mad Men themed costumes. It was lots of fun and they got a lot of buzz.

Social Media 128

Social Media Strategy Automotive SEO 128

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. That’s why I love social media. THAT makes me happy. link] jaybaer Thank you.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

JUNE 23, 2010

I believe you were referring to this as well, but just wanted to share my thoughts on the notion of all ideas being 'equal' They enter a 'free' construct that allows it to be recognized. If you can control the constraints of a system, you can influence the order within that system.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121