Jeff Esposito
JUNE 19, 2013
When I started my career in social media and community management, I was a bit intimidated and nervous. One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. The myth of the 90-9-1 rule is demystified.
Jeff Esposito
DECEMBER 3, 2012
As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. In this poorly written missive, it came to light the CSC allows its local affiliates to call themselves one of three names (Gilda’s Club, The Wellness Community, or Cancer Support Community). Terse in tone.
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Jeff Esposito
JANUARY 8, 2014
The change triggered a lot of negative blog posts in the social media and community management communities. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. One of the misconceptions that I feel is out there is that the dip in organic reach is a bad thing.
Jeff Esposito
JULY 12, 2012
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. Once you have that, head over to the social side and plan out how you’ll grow a community from there.
Jeff Esposito
APRIL 17, 2012
This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging. What makes it ‘social?’”.
Jeff Esposito
AUGUST 1, 2011
On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.
Jeff Esposito
JUNE 17, 2011
10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. In this post from my favorite community manager out there, Janet Aronica , you can get a sense and an education on the topic from her top 10 tips. Enjoy this week’s edition of Five for Friday.
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