Communities Mobile Nielsen Products 
Social Media Strategies Summit
JUNE 8, 2023
So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Instead, the ad prompted viewers to “learn more” about RXBAR’s products by visiting the company’s website.
Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Using our newly launched Audience Insights product, we have identified five distinct segments that have joined the World Pride Madrid conversation: Madridians: 24 to 49 years old.
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Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. product placement.
Janet Fouts
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.
Convince & Convert
MAY 27, 2014
And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. Explore that relationship.
Webbiquity SMM
FEBRUARY 28, 2011
Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.
Laurel Papworth
JANUARY 14, 2010
I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? At the same time, create unique product offerings and providing unique value proposition via the hotel website. Engage your customers directly via social media and mobile initiatives, and Web 2.0 Related posts.
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