Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. It’s a channel, a means to communicate.

Social Media 60

Social Media Tips Marketing Social Networking 60

Sprout Social

MAY 18, 2016

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. If you don’t have much video content it could be time to learn on your design team or bust out your video phone. Share Free Resources.

Strategy 80

Strategy Marketing Report Resources 80

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Combine this with a bit of social selling from your sales team, and you’ve got a solid BOFU social strategy. Share of Voice.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Your sales team can be your best employee advocates. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s not a “wave the magic wand&# scenario.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. These are softer metrics—they will harden over time.

Blogger 42

Blogger Brands Survey Cost 42

Keyhole.co

FEBRUARY 17, 2023

Then, you can track the metrics with social media tools to check out what’s working for you. Form brand communities Engage your customers by forming a brand community, along with a business page, to provide them an opportunity to discuss certain matters. Create posts that appeal to your audiences.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. Having a goal in mind makes it easier to determine which metrics you’ll use to evaluate what content to include in your curation strategy.

Social Media 139

Social Media Content Report WordPress 139

Pam Moore

FEBRUARY 1, 2016

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Know how to not only build community but build real relationships with human beings built on trust and authenticity. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The second stage in kimono-opening is creating thought leadership by participating in communities and content opportunities that you do not control. What Happens in Vegas.

Content 137

Content Marketing Consultant Study 137

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content. Builds an active community . Already approved. Drives traffic.

Curation 130

Curation Content Curata Flipboard 130

Convince & Convert

FEBRUARY 5, 2012

Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released. You can’t just assign a date to each agency team member and ask them to blog about whatever they want on their special day.

Content 147

Content Marketing Curation Committee 147

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. • Team building activities. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Management.

Wireless 268

Wireless Microsoft Applications Web 2.0 268