Webbiquity SMM

APRIL 11, 2012

Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

MAY 9, 2016

Importance of being human in your communication, language and engagement with your community, customers and audience. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). How to strike an emotional chord with your audience. Brand Humanization in a Nutshell.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them.

Conversation 78

Conversation Template Templates Marketing 78

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Recalling the Drucker quote at the beginning of this piece: Capitulation to bad measurement is an admission that we cannot manage communications.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Social Media and Community Building. Same with MLT Creative. Deal with it.

Content 129

Content Marketing Cost Metrics 129

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Importance of being human in your communication, language and engagement with your community, customers and audience.

Brands 60

Brands Authentication Template Templates 60

Keyhole.co

OCTOBER 16, 2023

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. These include: Social media interns Bloggers Social media coordinators Content curators Social media specialists Social media managers Social media community managers Marketing associates 10.

Social Media 52

Social Media Marketing How To Cost 52

SocialFish

APRIL 5, 2011

This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. We worked with Avectra to publish a white paper on Social CRM for Associations. That’s a tall order. Feedback has been overwhelmingly positive.

Review 150

Review Social CRM Module Consultant 150

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Possible white-paper (y/n). The strategies and tactics used in the past no longer work like they use to. Content is not a silo. Syndication.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Possible white-paper (y/n). The strategies and tactics used in the past no longer work like they use to. Content is not a silo. Syndication.

Template 78

Template Templates Social Media Content 78

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Search Engines / SEO. See where to start and what you need to do next.

Mashup 113

Mashup Resources RSS SEO 113

ProBlogger

JANUARY 30, 2013

For example, in your first month, you may be focussed on building a community. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. Monitor how many more visitors visit your website after the content is published.

ROI 40

ROI Content Buy Cost 40

Sprout Social

MAY 18, 2016

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Once it’s downloaded, look at which posts performed best based on your most important metrics (clicks, shares, reach) and figure out the common themes.

Strategy 81

Strategy Marketing Report Resources 81

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Another key metric in determining brand awareness can be found through social listening: share of voice. MOFU metrics to measure engagement.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. Download Your FREE Social Media Content Calendar!

Template 131

Template Templates Social Media Strategy 131

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. About 10% of the focus is on creative and offer development, 20% on tracking quantitative metrics such as traffic, inbound links, Facebook “Likes,” etc., Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. These are softer metrics—they will harden over time.

Blogger 42

Blogger Brands Survey Cost 42

Keyhole.co

FEBRUARY 17, 2023

Then, you can track the metrics with social media tools to check out what’s working for you. Form brand communities Engage your customers by forming a brand community, along with a business page, to provide them an opportunity to discuss certain matters. Create posts that appeal to your audiences.

Strategy 52

Strategy Brands Discount Hashtag 52

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. Download Your FREE Social Media Content Calendar!

Template 60

Template Templates Social Media Strategy 60

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. A better understanding of prospects. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. An understanding of metrics used to measure marketing success. About this course: . — 15. Diploma in E-Business. How to predict future market conditions.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Having a goal in mind makes it easier to determine which metrics you’ll use to evaluate what content to include in your curation strategy.

Social Media 141

Social Media Content Report WordPress 141

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Pam Moore

FEBRUARY 1, 2016

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Influencer Marketing in a Nutshell.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. Simple posts merely demand the attention of a dedicated community manager to create and measure impact. Primary Metrics. Defining Bricks & Feathers. Required Resources. clicked or shared).

Content 151

Content Marketing Insurance Metrics 151

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The second stage in kimono-opening is creating thought leadership by participating in communities and content opportunities that you do not control. What Happens in Vegas.

Content 135

Content Marketing Consultant Study 135

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). State Indicator – Turns orange when you’re in that section 2. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Statistics 226

Statistics Social Media B2B Journal 226

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content. Builds an active community . Already approved. Drives traffic.

Curation 130

Curation Content Curata Flipboard 130