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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. Why: Jay Baer applies the age old question to social media marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The Chicken and the Egg Social Media Conundrum.

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Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ], via Wikimedia Commons. Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. The Oscar’s brings friends, family and social media communities together to watch and engage with one another online, and via various forms of media. Banner Image: From Wikimedia Commons and Twitter/LeahBergman.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. That’s no longer the case.

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