Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Writtent Blog

OCTOBER 1, 2013

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. Be Worthy of a Press Release. Brandsplat Blog highlights the fact that community involvement, traditionally a hallmark of PR efforts, shouldn’t be ditched just because newspaper circulation has gone way down.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

JANUARY 21, 2014

If you could keep every single person who saw your content, and you could expand your reach by 20 percent each time, you would only need to publish 120 pieces of content to grow your audience from one person to 3.2 They also controlled for the holidays and owned blog content and press releases.

Study 167

Study Social Media Forums Case Study 167

Writtent Blog

FEBRUARY 5, 2014

Every marketer with an internet collection gasped when Matt Cutts, Google’s head webspam fighter, published these words on his personal blog a little over a week ago. So, is it truly pointless to publish guest content? Is your company’s latest press release a guest blog if it gets picked up by a major publication?

Press Release 74

Press Release SEO Curation Publishing 74

Convince & Convert

APRIL 27, 2012

Pretty much everything that you’ve seen on TV, anything that you’ve read in the New York Times, the Wall Street Journal, CNN, ABC, NBC about who voted and why in the recent primaries, and certainly who’s going to vote and why coming up in the national election this November. You have a journalism background.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

NOVEMBER 12, 2013

leaderswest Digital Marketing Journal ). In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. (

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon Phenomenon: An In-Depth Look at a Social Networking Giant (Search Engine Journal): Sujan Patel writes a short but sweet post (though not as “in-depth&# as I expected) on StumbleUpon and some tools you can use to improve the user experience. However, there’s a lot more to Stumbling when you share.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Viper Chill

APRIL 15, 2010

I don’t think it matters what you read but published, physical books, are probably the best place to start. Books from any major publishing house go through rigorous review by editors who’ve spent years perfecting their skills in this area, so the end result is usually some fantastic written word.

Skills 76

Skills Sites Blogger Hubpages 76

Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Owned Media: We have to start thinking like publishers. So quite a line up.

Skills 40

Skills Reputation Influencer Press Release 40

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe?

Social CRM 145

Social CRM Twitter B2B CoTweet 145