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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

A member of my religious community disappeared. Today, primarily thanks to Facebook and other online community services, we live a more public lifestyle, marrying our personal and professional selves (whether or not we want to) in our online presences. He eventually resurfaced and was said to be in good physical health.

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Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Because today’s smartphones are preinstalled with GPS technology (that power your maps and Foursquare apps so you always know where you are), that technology is also added in the form of metadata that is attached to every photo or video your device records. Cheers to JO Social Branding for the reminder.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: .

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How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. The feature still acts as it did when it was first launched, although Twitter has bolstered up the systems around it to make hashtags easier to engage with.

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Why Facebook and Twitter are Old News

Ari Herzog

As long as you have a mobile device with GPS identification and the ability to visit a website, you can play. Is this a game changer in how brands market themselves with technology? Ari Herzog provides communications services to the nonprofit and public sectors, and encourages you to join his Facebook community.

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