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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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How Hootsuite Integrates Our Paid and Organic Social Strategy

Hootsuite

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. Organic is essential for building your brand and growing your community.

HootSuite 109
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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

Industry 125
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How Hootsuite Integrates Our Paid and Organic Social Strategy

Hootsuite

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. Organic is essential for building your brand and growing your community.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”

B2B 348
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

And then learn how you can use Hootsuite to measure results. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. You’ve come to the right place to find out.

Hashtag 91
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group?

HootSuite 120