Convince & Convert

JULY 12, 2011

It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive 146

Jive Lithium Social CRM Yammer 146

Justin Levy

JUNE 1, 2011

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. Using bits from the Radian6 playbook and my own experiences, I have boiled it down into 11 steps to developing a digital crisis communications plan.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. Using bits from the Radian6 playbook and my own experiences, I have boiled it down into 11 steps to developing a digital crisis communications plan.

Radian6 100

Radian6 Training Team Feed Reader 100

Social Media Marketing

APRIL 22, 2011

It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. Below are some examples. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business.

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”. Customer Service.

Company 140

Company Conversation Radian6 Social Graph 140

Kikolani

JANUARY 26, 2010

An example of this was given during the keynote. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

ROI 114

ROI Social Media SEO Tips 114

Ari Herzog

SEPTEMBER 30, 2010

By way of example, I’d like to share with you nine people and how they describe themselves. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Community management. Communication: any medium. Headline : Principal, The Community Roundtable.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Josh S Peters

NOVEMBER 23, 2009

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. However, to start with we’re going to hit the big three to give some examples and ideas. Join these conversations and add value to the communities.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Strategery

AUGUST 18, 2010

This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. It’s a great idea to grab young adults’ attention and expand their possibilities in communications today. I would love to hear more about Radian6 and the evaluation once it is completed.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. Thanks for the Radian6 mention.

Brands 143

Brands Content Social Media Consultant 143

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Webbiquity SMM

SEPTEMBER 12, 2011

Megan O’Neill offers helpful tips for increasing exposure of your online videos, including using annotations across videos, creating playlists, and actively participating in the YouTube community. Looking for examples of social media success to emulate? B2B Social Media Example: GE MarkNet by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar).

Social Media 117

Social Media Strategy Statistics Metrics 117

Justin Levy

DECEMBER 6, 2009

As our online presence became stronger and we developed a more engaged community, we began to rank for prime keywords that we targeted as being important for our restaurant to drive business through search results. Great example of how innovative use of new media can reap rewards. link] CraneyMC Real life example of SM at work.

Social Media 153

Social Media Case Study Marketing Study 153

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Diva Marketing Blog

MARCH 25, 2011

Take an interest in the community you are building online. The key is to deeply understand the 'mind of the brand' (the principles and strategic views) and the 'heart of the brand' (the relationships that a brand has created in the community). Y our example of Corporate PR overreaction is a common one. Crowd Sourced Responses .

Twitter 97

Twitter Radian6 Avatar Social Media 97

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

MARCH 10, 2010

Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community. He also offers high quality tools, many of which are free.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 118

Radian6 Social Media Company Statistics 118

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. You need help from the power users in that community. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. dell is one example. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. It is multi-lingual, customizable and filters out much of the “junk” picked up by other monitoring tools. PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. It comes back.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

JUNE 14, 2012

Social media and community management and listening and social business and enabling your employees to be spokespeople and all the things we talked about here at Social Pros , and all the things we talked about in the Now Revolution , that’s not advertising. Katie : I think Twitter’s a pretty good example of this.

Hashtag 115

Hashtag B2B Social Media Metrics 115