Dave Fleet

OCTOBER 15, 2013

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars enable consistency across channels. but consistency can be helpful when coordinating programs. A content calendar isn’t the full extent of the content that you post.

Content 407

Content Review Social Media Software 407

Dave Fleet

FEBRUARY 2, 2011

Find local events – Watch for interesting events that your connections are attending. Engage with your community – Don’t focus all of your company’s posts on pushing content; try to make a majority of your posts more conversational. Take advantage of the opportunity to take online connections offline.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

FEBRUARY 28, 2013

Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

NOVEMBER 21, 2011

How many event registrations did you drive? The answer to that question – whether it’s community managers or senior executives – should determine the kind of insights you provide. The number of Tweets you post, or replies you generate, may be interesting, but what value do they drive? How much money did you save?

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

FEBRUARY 2, 2012

Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. To drop a cheesy line, it’s not the size of your community but what you do with it that counts.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

AUGUST 6, 2013

Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group. Image from SyrianPresidency Instagram account. Which of these sides of the story is right?

Social Media 170

Social Media Instagram Trends Meeting 170

Dave Fleet

MARCH 2, 2011

Meanwhile, community managers themselves need to take extra care when posting comment replies, in the knowledge they may be synchronized on another site. Comments tied to one platform. Facebook myopia.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

FEBRUARY 7, 2011

Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. AOL buys HuffPo. Brian Solis: Malcolm Gladwell, Your Slip Is Showing. TEDTalks: Johanna Blakley: Social media and the end of gender.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

OCTOBER 15, 2013

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars enable consistency across channels. but consistency can be helpful when coordinating programs. A content calendar isn’t the full extent of the content that you post.

Content 150

Content Review Software Tools 150

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. That became my passion.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. That became my passion.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

JANUARY 27, 2011

This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #12: Community management. Communication accelerates. One of the great things about working in the digital space right now is observing the many changes constantly occurring.

Trends 417

Trends Social Media Curation Reputation 417