Remove Communities Remove Eventful Remove Hotels Remove Social Networking
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Content 253
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3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Showcasing a feature in your store, hotel, property, or of your product. You may think this feature is only reserved for glamorous red carpet events for beauty brands or adorable footage of puppies for animal shelters, but think again. It doesn’t get any more raw and real than this on social, so careful planning is key.

Features 112
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Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

The focus of each event is different, with the music and film events having been around longer than the interactive one. I’d guess that this unusual evolution has led to a tech event which is more like a festival than a pure conference. It’s just an event; it’s not the devil and it’s not Mecca.

Hotels 160
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 33% switched hotels.

Travel 40
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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

Kimpton regularly shares high-quality UGC collected with Pixlee to its social channels and in over 60 hotel destination site pages to show its followers how real people are interacting with the brand. UGC shows potential customers that you have built a trusting brand community and care about your loyal customers.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

That’s why big brands like Under Armour and Kimpton Hotels do it. Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”.