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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data.

Tools 141
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Jake's Take: A Slew of Social Network Ideas

Firebelly

  Ning, for example, announced last monththat it will be phasing out its free users, and Grou.ps only allows for acertain number of users and uploads before it pushes you to their paid system. Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. Would it work for yours?

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

There was paid media, and there was earned media — and for the most part, everyone understood their role. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars.

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5 Reasons Your Blog Needs A Kindle Book

ProBlogger

Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Amazon is currently the #1 paid search engine in the world, with over 300 million credit cards in their system, which means that they will help sell your book for you to their visitors.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

For example, if one person visits the page ten times, ten page views will be recorded. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. It’s important to note that this tracks multiple visits from the same person.

Metrics 98
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Then I went a step further and thought I ought to give this back to the social media marketing community. Cause or Community. Graph Search. Brand or Product.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

For example, a blog post on your website, a social media post from your account or a newsletter. Examples of earned media include an Instagram mention when someone visits your shop, an unsolicited Yelp review and even a reshare of your blog post. Examples of earned media. Search engine results. Review sites.

Strategy 137