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LinkedIn for colleges: Best practices for higher education

Sprout Social

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Know your audience.

Education 102
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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5 Brands Successfully Using Education to Engage

Convince & Convert

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Their community blog is unique, however. So Why Aren’t More Businesses Educating? Whole Foods. Stanford has been able to capture the power of each popular social channel for different purposes. One blog post per week.

Education 126
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

It is a great form of “edutainment,” where the content is fun but also provides an educational benefit. Engage with Communities If you have trouble brainstorming ideas for your brand’s TikTok , turn to relevant communities. Create How-To Videos Another popular category of content is How-To videos.

Brands 110
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5 Underrated TikTok Marketing Tips You Need To Try

Keyhole.co

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

Tips 52
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How to Become an Expert in Social Media Marketing

Socialmedia.biz

If you want to learn how to become an expert in social media marketing, then you’ve come to the right place. Below are five keys to becoming a social media marketing professional. So the first place to start is to not waste your time and money learning useless, ineffective or even destructive marketing tactics.

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Independent Workers Are the Economy of the Future

The Realtime Report

Knowing this, the Urban Libraries Council is bringing together 12 public library systems from across the U.S. and Canada to explore ways libraries can reach and engage entrepreneurs in their communities — particularly people of color, women, immigrants and veterans. Durham County Library (N.C.)

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