Adapting to More Digital and Social Ways of Being in a Time of Crisis
Hootsuite
MARCH 23, 2020
A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning. In fact, 47% (41% in the UK, and 53% in North America) of marketers say they have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring.
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