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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Research 263
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$300 Spent to Reach 100,000 Facebook Followers in 30 Days

Jon Loomer

I would eventually remove in-article placements since I was getting reports of people seeing my ads multiple times there. So, I expected to reach a lot of people early, due to low CPMs. And I assumed the number of people I reached would steadily drop while the CPM costs increased over time. The CPM was an insanely low $.56.

CPM 209
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays.

CPM 175
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Upper-Funnel: Awareness & Reach.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

A 2019 study by Gartner reported that marketing leaders planned to spend 26% of their marketing budget on marketing technology in 2020 , making it the single largest area of investment for marketers, followed by labor, agencies, and paid media. Great content, catchy design, solid branding, and community interaction always come first.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

LinkedIn, by their own reporting , has 706 million. When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. In fact, 90% of marketers using LinkedIn’s Lead Gen Forms reported it reduced their cost per lead. billion users. Thought leadership.

B2B 151