Remove Communities Remove Cost Remove Reference Remove Social News
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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Since he was reasonably happy with the service provider, he referred it to his friend. Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False.

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Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The Function of News in Community.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic. 10 Questions to Evaluate a Social Media “Expert&# (Conversation Marketing): Well, how did you fare in this quiz?

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

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